Asisten Manajer Pemasaran

Produces a Public Relations Plan which promotes and maintains good public relations in order to maintain the
prestigious image of the hotel. Duties involve planning, directing, controlling, coordinating and participating in
all Public Relations & Marketing Communication activitie
 

DUTIES AND RESPONSIBILITIES  

Essential Duties and Responsibilities – (Key Activities of the role)
 Develops a public relations programme for the hotel based on its marketing goals. Liaises with Marketing in
targeting specific markets and developing the public relations and communication strategies to reach these
markets.
 Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to
promote good publicity and counteract bad publicity.
 Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to
promotional activities; prepares and issues press releases
 Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales
leads with Banqueting and Sales Departments
 Disseminates corporate press releases to appropriate local trade and consumer media
 Establishes a programme for sending promotional news to trade publications on a regular basis releases covering
special events, promotions, etc.
 Prepares promotional press releases on personalities among guests and employees of the hotel and on
newsworthy events in the hotel
 Provides information to other departments on activities within and outside the hotel which may be useful when
dealing with guests
 Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments
concerned
 Works closely with key business stake holders to understand business requirements and coordinate with head of
sales / sales & marketing for planning and implementation of interventions to cater to the same.
 Coordinates all activities with the Director of Sales & Marketing / Director of Sales & Business Development / Sales
Managers / Catering Sales/Crowne Meetings Managers.
 Maintains good public relations by extending personalized service to VIPs. e.g. following up on reservations for
VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests
 Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.
Page 2 of 2 CP/JD_Custom Template/CMH-ROW/EN-GB/A4/04.2012
 Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General
Manager, other departments, other hotels, corporate public relations, as appropriate
 Maintains mailing list/contact file
 Maintains hotel photo file
 Liaises with Human Resource Manager/Director on matters affecting corporate image
 Develop hotel gifts and giveaways
 Builds profile within local market place through attendance at various events and local market place
 Co-ordinates hotel photography when required
 Monitors awareness of competitor activities and use information when developing strategies
 Plans and coordinates sponsorship activities
 Works with superior on manpower planning and management needs
 Works with superior in the preparation and management of the Department’s budget
2. REQUIRED QUALIFICATIONS
Required Skills –
 Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the
brand and the Company.
 Problem solving, reasoning, motivating, organizational and training abilities.
 Proficient in the use of Microsoft Office
 Good writing skills
Qualifications –
 Bachelor’s degree in Mass Communications or related field.
Experience –
 3 years of relevant experience or an equivalent combination of education and work-related experience.
3. ACCOUNTABILITY
Number of employees supervised –
Direct NA
Indirect NA
Annual Operating Profit/Payroll Budget –
 Department Budget

Key Metrics –
 No. of sales leads from advertisements or promotion activities
 Success of a PR event or promotion
Decision Making Responsibilities (Decision Rights) –
 Matters pertaining to Public Relations in the Hotel
 Within the authority as assigned for Hotel Band 7 role