專家, RMH
Role Purpose
Produce channel production analysis, booking lead times and pricing analysis. Assist with any additional Revenue Performance related analysis required.
Key Accountabilities
- Analyze and forecast demand patterns for all segments. Including events, group wash, cancellations, price sensitivity/elasticity, denials/regrets and other statistics.
- Analyze competitive pricing and behaviour to market demand.
- Update and prepare all tools and systems and reports on daily basis or as necessary.
- Communicate all required reporting in a clear and timely manner.
- Perform forecasting of rooms (and other revenue streams) for all market segments and update the rooms forecast in IBP for rolling 90 days plus special events or as necessary.
- Monitor competitors’ rates and hotel performance to support revenue strategies.
- Track and audit all changes made to pricing changes and yield strategies .
- Track and analysis the contribution of any of promotions, cluster campaign, major event or public holiday
- Participate revenue meeting with Specialist.
- Be the gatekeeper of systems and data integrity and channel parity (Periodic System Audit).
- Assist with the annual budgeting process for RMH hotels.
Key Skills & Experiences
Required Skills –
- Strong mathematical and analytical skills.
- Understanding of hotel practices.
- Advanced knowledge of Excel, Databases, Pivot Table, PowerPoint, Word.
- Familiar with IHG system preferred.
- Excellent communication skills, both verbal and written.
Qualifications –
- Statistics or Hotel Management knowledge preferred.
Experience –
- Hotel experience preferred.
- Operational experience on channel distribution.
- Sales experience.
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