Senior Media Specialist, Brand Campaign

酒店品牌：
地點: 中國, 上海, 上海

飯店：浦東新區花園石橋路33號花旗集團大樓2樓上海公司，郵編：200120

Job number: 136866

應用

We're seeking for a talented professional Senior Specialist to join our Media Team under the Greater China marketing shared service team. This role focuses on supporting the development and execution of brand campaigns that drive customer engagement and brand awareness. The Senior Specialist will collaborate closely with cross-functional teams to ensure our media initiatives align with brand objectives, leverage owned media channels effectively, and reach target audiences with maximum impact.

Your day to day

Campaign Execution:

Lead the planning and execution of brand campaigns across multiple media channels, ensuring consistency with brand messaging and alignment with overall marketing strategies.

Performance Tracking & Optimization:

Utilize data analytics tools to monitor and evaluate campaign performance. Provide insights and recommendations based on KPIs to optimize current and future campaigns.

Collaboration & Reporting:

Work closely with cross-function teams to develop brand campaign plans. Prepare regular performance reports for the Senior Media Manager, delivering insights to support data-driven decision-making.

Resource & Budget Management:

Support budget allocation and resource planning to maximize the impact of media initiatives within set budgets and timelines.

What we need from you

3+ years experience in media or marketing within the hospitality or related industry, focusing on brand campaigns.
Proficiency in analytics tools and media planning software.
Strong organizational and project management skills, with an ability to work collaboratively in a fast-paced environment.
Exceptional written and verbal communication skills.
Fluent in English and Mandarin-Chinese

我們是誰

在洲際酒店集團酒店及度假村，我們共同努力在全球範圍內提供真正的友善待客之道。洲際酒店集團在全球設有公司辦公室和 6,000 多個酒店目的地，在 IHG 就職是開闊您視野的完美途徑。您將體驗我們獨特的文化和傑出的同事，他們將支持和激發您。無論您處於職業生涯的哪個階段，無論您想要實現什麼目標，洲際酒店集團都有大量企業機會可供選擇，總有您專屬的客房。

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

不太滿足每一項要求，但仍然相信您非常適合這份工作？除非您點擊“應用”按鈕，否則我們永遠不會知道。今天就和我們一起開始您的旅程。

應用

選擇您的語言，探索我們非凡的世界

Senior Media Specialist, Brand Campaign