Public Relations Manager, Luxury & Lifestyle AMER
We are seeking a dynamic leader to spearhead the development and execution of public relations strategies for our IHG Luxury & Lifestyle portfolio in the Americas. This role will focus on maximizing media impact through print, broadcast, online, and other channels. You will identify property-specific trends and create innovative programming that attracts media attention. Your efforts will align with brand campaigns and support the overall marketing and PR objectives of the company. Additionally, you will mentor and guide less experienced team members, providing technical support and training in their daily activities. Join us in shaping the narrative of our luxury offerings
Key Accountabilities
Develop, communicate and/or implement public relations strategies, which lays the foundation of assigned initiatives, and which builds into the overall marketing strategy and annual plan of the supported properties. Drive awareness and reputation for the IHG Luxury & Lifestyle Americas portfolio, specifically for tiered services-supported properties.
Monitor progress and manage earned media strategy against agreed objectives, including financial, and formally report progress at defined intervals.
Through liaising with stakeholder teams, influence success and implementation of marketing initiatives. Develop and maintain excellent working relationships with members of the media, with a key focus on local and regional press, influencers, relevant partnerships and local organizations. Manage internal relationships with RDOs, GMs, DOSMs, chefs, and other senior property leaders across all functions at all levels to ensure maximum benefit from cross-functional synergies.
Initiate, develop and manage communications efforts, including press release direction and editing, pitch strategies, trend opportunities and media planning calendars. Monitor all relevant competitive activity across all elements of the marketing mix and make appropriate recommendations to management.
Monitor press clips and media trends. Prepare monthly media coverage and regular analytics reports, as applicable.
Research, pitch and place favorable stories for properties – including the people, programs, practices and events. Work closely with related disciplines such as marketing and sales to ensure maximum economic impact. Collaborate with IHG’s brand partnerships team to bring select partnerships to life at tiered services-supported properties.
Manage and mentor junior team members.
Key Skills & Experiences
Education
- Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work-related experience. B.A. in Journalism, Communications or English preferred.
Experience
- 5 years progressive work related experience with demonstrated proficiency in multiple disciplines/processes related to the position, including public relations, media relations, executive support and internal communications.
- Must have hospitality experience
Technical Skills and Knowledge
- Stellar verbal and written communication skills; excellent knowledge of AP-style journalistic writing and editing practices and strong presentation skills
- Results-oriented, self-motivated, creative and possessing a sense of humor
- Proven ability to manage multiple projects simultaneously and meet multiple deadlines
- Excellent organizational and interpersonal skills combined with the ability to diplomatically prioritize requests
- Agility and creative intellect, entrepreneurial, pragmatic and flexible in nature
- Proactive and resourceful problem solving capabilities
- Fluency in social media platforms such as Facebook, Instagram and emerging outlets
- Basic understanding of Microsoft Office and Muck Rack
- Willingness to travel Domestic and International
Location: Remote- US
The salary range for this role is $58,824 to $90,000 . This role is also eligible for bonus pay. In addition we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees.
Note: The salary range listed is he lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
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Important information:
- The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- If you require reasonable accommodation during the application process, please click here.
- IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.