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Employer Brand & Digital Marketing Director - 12 Month fixed term contract

酒店品牌：
地點： 英國，溫莎

飯店： Corp Windsor、溫莎一號、Arthur Road、IHG Hotels & Resort、SL4 1RS

Job number: 136245

Join Us as a Global Employer Brand & Digital Marketing Director at IHG!

Are you ready to take on a pivotal role where you’ll shape and elevate IHG’s Employer Brand and Employee Value Proposition (EVP) across the globe? We’re looking for an innovative, strategic thinker who can drive global awareness, strengthen our presence in key markets, and position IHG as an employer of choice in the hospitality industry.

About the Role: As the Global Brand & Digital Marketing Lead, you'll be the guardian of our EVP, bringing to life our core message, "Room for You," through the foundational pillars of Belong, Grow, and Make a Difference. Your work will drive IHG’s brand presence, engage talent across the globe, and lead our digital marketing strategies with impact.

What You’ll Do:

  • Champion our EVP: Be the brand ambassador of our core message, "Room for You," and activate our pillars—Belong, Grow, and Make a Difference.
  • Global to Local Strategy: Tailor brand initiatives to regional markets, focusing on emerging areas like China, India, and the Philippines.
  • Digital & Social Expertise: Lead our recruitment marketing across platforms like LinkedIn, Instagram, and TikTok, using data-driven insights to optimize results.
  • Partner & Collaborate: Work with internal teams and external partners to align, amplify, and enhance IHG’s brand presence.
  • Data-Driven Reporting: Deliver insights on performance to drive our strategies forward.

What You’ll Bring:

  • Proven expertise in global employer branding and recruitment marketing.
  • Experience in programmatic campaigns and ROI-focused strategies.
  • Digital fluency across social media and CRM platforms.
  • Strong analytical skills and proficiency with Google Analytics.

Important Dates:

  • Must be ready to start in role by Early February
  • Interviews will take place on December 1st and December 18th

Apply today and be a part of IHG’s journey to create extraordinary experiences for our future talent!

Closing date for applications: 25th November 2024 

#LI-KW1 

#LI-HYBRID

我們是誰

在洲際酒店集團酒店及度假村，我們共同努力在全球範圍內提供真正的友善待客之道。 洲際酒店集團在全球設有公司辦公室和 6,000 多個酒店目的地，在 IHG 就職是開闊您視野的完美途徑。 您將體驗我們獨特的文化和傑出的同事，他們將支持和激發您。 無論您處於職業生涯的哪個階段，無論您想要實現什麼目標，洲際酒店集團都有大量企業機會可供選擇，總有您專屬的客房。

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

不太滿足每一項要求，但仍然相信您非常適合這份工作？ 除非您點擊“應用”按鈕，否則我們永遠不會知道。 今天就和我們一起開始您的旅程。

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