Associate Employer Branding Manager
Play the role as brand guardian and attraction lead that drives the strategic direction of IHG’s employer brand aligned with the activation of IHG’s EVP in Greater China. Ensuring IHG’s reputation is showcased as a true employer of choice through different content and channels.
Your day to day
- You will be responsible for the project management, and execution of IHG’s employer brand and attraction plus design, scope, and execute content and campaigns from start to finish for multi-channels and platforms.
- You will be a “brand guardian” - managing and maintaining brand integrity across the organization and managing strategic programs to our external talent audience aligned with our recruitment needs.
- Develop the long-term roadmap to build awareness and reputation of IHG as an employer in GC
- Develop a strong content creation program - Wechat/Videos/Events/New imagery which match our hiring needs, markets, and Hotels brands showcased in the best possible way with strong performance and high engagement.
- Provide thought leadership – externally and internally around IHG’s brand reputation and how our EVP proposition is showcased in the best possible light for all.
- Build internal capability across employer brand, brand marketing, and brand advocacy and associated best practice guides, tools, and channels
- Evolve our philosophy for measuring the impact of Employer Brand and Recruitment Marketing
What we need from you
- Bachelor’s degree or equivalent professional qualification
- Extensive experience in digital marketing roles, partnering operational stakeholder groups
- knowledge and experience of marketing attraction methodologies and the ability to convert these into tangible and scalable plans for regional and audience needs
- High level of business acumen, change management, and issue resolution
- Deep experience around content creation, programmatic campaign management and employer brand channels, platforms and tools
- Excellent stakeholder management and senior level influencing skills, with the ability to bring a story to life
- Sound understanding of Early careers frameworks and which levers to pull to strengthen talent pipeline
- Strong project management skills
- Strong experience in managing indirect or dotted line reports/area leads
我們是誰
在洲際酒店集團酒店及度假村，我們共同努力在全球範圍內提供真正的友善待客之道。 洲際酒店集團在全球設有公司辦公室和 6,000 多個酒店目的地，在 IHG 就職是開闊您視野的完美途徑。 您將體驗我們獨特的文化和傑出的同事，他們將支持和激發您。 無論您處於職業生涯的哪個階段，無論您想要實現什麼目標，洲際酒店集團都有大量企業機會可供選擇，總有您專屬的客房。
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
不太滿足每一項要求，但仍然相信您非常適合這份工作？ 除非您點擊“應用”按鈕，否則我們永遠不會知道。 今天就和我們一起開始您的旅程。
