Analyst, Adobe Analytics
Otel Markası:
Yer: Filipinler, Makati Şehri
Otel CRO Manila, 27th Floor, Tower Two, RCBC Plaza,, 6819 Ayala Avenue corner Gil Puyat Avenue, MAKATI CITY, 1200
Job number: 142736
Key Accountabilities
Adobe Analytics Implementation & Reporting:
- Configure and maintain Adobe Analytics to track user behaviour and engagement across the IHG agent portal.
- Develop and implement repeatable reports and dashboards to monitor key performance indicators (KPIs) such as user engagement, traffic patterns, and conversion rates.
- Build an understanding of IATA mapping across channels to correlate user activity with revenue generation.
- Establish tracking processes to measure the effectiveness of content launches and identify the optimal timing for new content deployment.
Analysis & Insights:
- Use data to uncover insights about user behaviour and preferences, helping to guide site performance optimisation.
- Provide actionable recommendations to improve user engagement, navigation, and overall site performance.
- Assist in building frameworks to correlate user activity and engagement data with revenue outcomes.
Strategic Planning & Development:
- Collaborate with internal teams to support a planning process for optimising the launch of new content, based on data-driven insights.
- Stay informed about Adobe Analytics configuration updates and emerging analytics trends, contributing to the creation of a centre of excellence for analytics practices.
Collaboration & Learning:
- Partner with marketing, UX, GSO and development teams to define and implement tracking requirements.
- Learn and grow into the role, developing expertise in digital analytics and applying best practices.
Requirements
Required Skills:
- Basic understanding of web analytics concepts and tools, with an eagerness to learn Adobe Analytics.
- Familiarity with data visualization tools or platforms for creating reports and dashboards (e.g., Adobe Workspace, Excel, Tableau, or similar).
- Strong analytical skills, with the ability to interpret data and present insights clearly.
- Interest in staying up to date with analytics technologies and configuration practices.
Preferred Experience:
- Basic knowledge of tag management systems (e.g., Adobe Launch, Google Tag Manager) is a plus.
- Understanding web development concepts (e.g., HTML, JavaScript) is desirable but not required.
- Previous exposure to analytics or digital marketing in a professional, internship, or academic setting is advantageous.
Soft Skills:
- Curious and forward-thinking mindset, with a willingness to learn and adapt.
- Strong communication and interpersonal skills with the ability to work cross functionally and manage multiple projects, collaborating with various teams.
- Highly organized, detail-oriented and capable of working independently.
- Strong attention to detail.
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