マスターブランド、ブランドマーケティングディレクター
ホテルのブランド：
場所： 中国、上海、上海
ホテル： Corp Shanghai, 2nd Floor, Citigroup Tower, No. 33 Hua Yuan Shi Qiao Road, Pudong District, 200120
職務番号: 133504
This role will be driving GC Masterbrand strategy and initiatives to support the ELEVATE strategy of building IHG as a beloved household brand.
Your day to day
- Define and develop Masterbrand (IHG洲际酒店集团) strategy for Greater China
- Lead Masterbrand annual communication planning
- Define and develop Masterbrand social content strategy
- Curate Masterbrand communication assets and materials
- Work with cross teams to define & enhance Masterbrand visibility along the guest journey
- Work with cross teams to implement Masterbrand endorsement strategy
- Accelerate talent development
What we need from you
- Bachelor’s degree or equivalent international degree in Marketing, Business or Commerce
- At least 15 years’ experience in brand management and integrated marketing. Strong connection planning and integrated marketing capabilities; Experience in hospitality industry is a plus.
- Experience in project management across multifunctional team both internal and external
- Strong branding capabilities, especially in positioning, concept writing, etc.
- Strong leadership in working with cross functional teams.
- Fluency in verbal and written English and Mandarin, strong verbal and written presentation and communication skills
- Ability to analyze, interpret and extract trends from data, consumer insights to formulate strategies
- Strong passion and interest in hospitality or travel related industry
IHGについて
IHGホテル&リゾートでは、世界規模で真のホスピタリティ・フォー・グッドを提供するために協力しています。 本社と世界中に6,000以上のホテルの目的地を持つIHGでのキャリアは、視野を広げるのに最適な方法です。 私たちのユニークな文化と、あなたを支え、刺激を与える素晴らしい同僚を体験できます。 IHGでは、キャリアの旅のどこにいても、達成したいことが何であれ、多くの企業の機会から選ぶことができます。
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
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