Marketing & Communications Manager 市场传讯经理

Your day to day 日常职责

• Manage the key Marketing Communication processes at hotel including Marketing Planning, Collateral and Advertising Production, Content Management, Public Relations, Promotion and Events and Social Media according to IHG Marketing Communications standard operating procedures

根据洲际酒店集团营销传播的标准操作程序，管理酒店的主要营销传播流程，包括营销规划、宣传品和广告制作、内容管理、公共关系、促销和活动以及社会媒体。

• Deliver and execute an annual Marketing Plan for all hotel events, public and media relations, loyalty and channel marketing and other marketing activities   

为所有酒店活动、公共和媒体关系、忠诚度和渠道营销以及其他营销活动提供并执行年度营销计划。 

• Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity  

将营销传播活动与酒店的关键业务部门相结合，以确保在活动中投入的时间和预算有明确的投资回报率（ROI）。                                               

• Develop media contacts, manage media relations, and organize media activities to promote good publicity and drive hotel awareness. 

发展媒体联系，管理媒体关系，组织媒体活动，以促进良好的宣传，推动酒店的知名度。

• Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community  

通过向媒体、出版物和当地社区提供新的酒店故事和促销或活动的新闻稿，建立持续的酒店知名度        

• To make sure correct information from clients will be passed to concerned department on time.

             确保从顾客那里获得正确信息并及时传递到相关部门。

Manage hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts       

管理酒店活动，包括预算、宾客名单、议程/方案、媒体参与、摄影/录像和礼品      

Develop hotel and marketing collaterals according to Brand standards for promotions   

根据品牌标准制定酒店和市场促销活动的宣传材料         

• Manage IHG Hotel Content Manager system to update text and images that optimizes the content quality and best represents the Brand standards                

管理IHG酒店内容管理系统，更新文本和图像，优化内容质量，最大程度契合品牌标准      

• Manage hotc cel image database from official hotel photos, event photos, staff photos to use in hotel promotion             

管理酒店图片数据库，包括酒店官方照片、活动照片、员工照片，以用于酒店宣传。                        

• Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database  

    管理酒店社交媒体系统和流程，以支持战术活动，吸引酒店客人并建立酒店客户数据库    

Required Skills 相关技能

•  Bachelor’s degree in Marketing, Mass Communications, Media or related field.Expected to possess the following skills: 

              拥有市场营销、大众传媒、媒体或相关领域的学士学位，期望具备以下技能。

• Demonstrated ability to interact with and present to customers, employees and third parties that reflects highly on the hotel, owning company, the Brand and IHG.          

证明有能力与客户、员工和第三方互动并向他们介绍，从而高度反映酒店、业主公司、品牌和洲际酒店集团。                                

• Proven ability to lead, manage and motivate a team      

证明有能力领导、管理和激励团队。                                                                                      

• Strong time-management skills and able to multi-task

具有较强的时间管理能力，能够胜任多项工作。                                                                              

• Strong writing skills in Chinese and English

较强的中英文写作能力。                                                    

• Proficient in the use of all Microsoft Office software

精通所有微软办公软件的使用。                            

• Proven ability to work with external vendors to deliver objectives

有能力与外部供应商合作以实现目标。         

• At least 3 years of relevant work experience or 4 years of combined university education and work-related experience.  

               至少有3年的相关工作经验，或4年的大学教育和工作相关经验的组合。