DIGITAL MARKETING MANAGERデジタルマーケティングマネージャー/ANA InterContinental Tokyo
Your day-to-day
- Digital Strategy & Execution
- Develop annual and quarterly digital activity plans for the hotel identifying key focus for the coming months.
- Maintain an understanding of local, regional and international market trends to proactively implement action plans as required.
- Plan appropriate digital and social media strategies using eCommerce platforms and tactics.
- Develop and implement strategies to increase hotel database using existing digital marketing tools.
- Coordinate the execution of online marketing efforts through approved agencies and IHGANA Marketing Shared Services team.
- Non-Paid Digital Acquisition
- Manage Search Engine Optimisation (SEO) for the hotel.
- Assure that hotel independent websites, ihg.com and SYS, are fully optimised to maximise traffic from search engines, and drive room and F&B reservations.
- Prepare storytelling or local content based on SEO strategy to improve the hotels’ independent website presence among the competitors.
- Paid Media Campaign Management
- Understand all paid media acquisition channels.
- Execute successful, ROI based, paid social media campaigns to drive hotel revenues.
- Execute digital marketing activities across paid channels such as Google platform.
- Manage the execution of day-to-day campaign implementations.
- Identify improvement opportunities and best practices in paid channel growth and efficiency.
- Website Optimisation
- Conduct audits of ihg.com, independent websites, SYS, and online-shop website to ensure optimisation for high-quality images, content, links, and accurate translations.
- Develop websites to increase page visits, engagement and improve the user experience.
- Oversee the web design and development of any other new system or InterContinental brand requirements that may affect hotel websites.
- Implement digital marketing tools to extend the hotels’ reach and increase revenues.
- OTAs and Meta Search Channel Optimisation
- Audit content, and images on OTAs and Meta Search sites, and amend where appropriate.
- Identify and execute the hotels’ OTA marketing and merchandising tactics such as IHG boost, Expedia TravelAds and Expedia Accelerator.
- Collaborate with the revenue team to review hotel performance on digital platforms.
- Supervise and provide direction to the Social Media team to make efficient and effective performance on social organic activities.
- Digital Performance Analysis and Communication
- Analyse and track the digital marketing campaign effectiveness, identify and exploit opportunities to streamline digital marketing activities and improve key acquisition metrics.
- Analyse web traffic trends and analytics, develop strategies and execute actions accordingly to grow online business and system delivery.
- Deliver weekly and monthly reports.
- Host the digital activities meeting.
Required experience in Digital Marketing, Channel Management, Agency Management. Additional experience in Brand Management, Public Relations and Marketing Communications welcomed.
- System Delivery
- IHG Winning Metrics
- IHG Fundamental
- ROI / ROAS of Online Marketing efforts
- Key Acquisition Metrics
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