Director Upper Luxury Integrated Brand Marketing

Lead the integrated marketing strategy and charge for ultra‑luxury brands— alignment across paid, owned, and earned channels around a unified vision, advocating for the ultra‑luxury way of working, and driving meaningful step‑change in how IHG show in the category globally.

Your day to day

• Define and lead the global marketing strategy and multi-year roadmap for the ultra-luxury brand portfolio, aligned to brand and enterprise objectives
• Define and deepen understanding of ultra-luxury and high-value audiences globally
• Oversee segmentation, targeting, and personalization strategies grounded in insight, data, and cultural trends
• Serve as IHG's ultra luxury editor in chief with the vision to transform our approach to ultra luxury marketing
• Use research, performance data, and emerging trends to inform strategic direction and course correct as required
• Champion compelling storytelling that reinforces brand codes, heritage, and contemporary relevance
• Transform the activation of ultra‑luxury brands by orchestrating channels, content, partnerships, and experiences, ensuring property‑level execution delivers distinctive coverage and content.

What we need from you

• Bachelor’s degree in marketing, Business, Management, or a related field (advanced degree preferred)
• 10+ years of progressive experience in luxury or ultra-luxury marketing, brand management, or a closely related field
• Demonstrated passion & experience for and understanding of luxury brands, consumers, and cultural dynamics
• Proven track record leading global, integrated campaigns across paid, owned, and earned media
• Strong commercial acumen with experience linking brand investment to performance and ROI
• Deep expertise in consumer insight, digital and social platforms, and emerging marketing technologies
• Ability to translate insight into clear strategic direction and decisive action
• Exceptional storytelling and stakeholder-influencing skills
• PR, creative leadership experience is a plus
• Strong proficiency in Microsoft Office and growing capability with AI-enabled marketing tools

This is a remote role; however, travel to the Atlanta office is required approximately twice per month. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $140,000.00 to $170,000.00. This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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