マーケティングエグゼクティブ

• Oversee the development and implementation of the hotel marketing plan and associated activities
• Create, develop and market key events for the hotel, especially during key business periods
• Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events
• Work with local third party partners, including local media, and maintain professional working relationships with local official bodies
• Ensure an accurate and constantly expanding comprehensive media and marketing contact management system relevant to the target audiences of the hotel
• Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required
• Manage and promote the hotel on IHG branded websites
• Manage and control marketing budgets by using resources effectively
• Develop and own promotional activities, marketing channels and the production of marketing materials for specific events
• Implement marketing campaigns to celebrate successes and awards and the promotion of products
• Respond to media enquiries when approached for comments and/or reports
• Research and develop new opportunities within key target markets
• Communicate with internally on all aspects of specific event organisation and promotion
  
  
   

This is the foundation level Marketing job in a full or limited service hotel and may include meeting space and/or catering facilities. Completing tasks as assigned by the Marketing lead.

Bachelor’s degree / higher education qualification / equivalent in Marketing specialization or related field, and ½ years of experience in a hospitality or hotel marketing experience, or an equivalent combination of education and work experience. Must speak local language. Other languages preferred.