HR Employer Branding Marketer - IHG Cairo Citystars Hotels

Ready to turn our award-winning workplace culture into Egypt's most irresistible employer brand? As our storytelling maestro, you'll craft viral-worthy content that makes top talent line up to join us – think behind-the-scenes reels that showcase our GPTW® magic, LinkedIn campaigns that redefine hospitality careers, and employer branding so magnetic it reduces our hiring costs. 

We need a digital-savvy creator who speaks HR and algorithm fluently, gets goosebumps from turning employee stories into talent magnets, and believes metrics should be as creative as the campaigns themselves. This is your chance to shape how Egypt sees hospitality careers while growing in a global brand that walks its "great workplace" talk every day. If you can make "hotel jobs" trend among top professionals, we need you! Apply now and let's build an employer brand as legendary as our guest experience. 

Your Day-To-Day

• Develop and execute innovative employer branding strategies that position IHG Cairo Citystars as Egypt’s most desirable workplace in hospitality
• Create scroll-stopping content (employee testimonials, day-in-the-life reels, culture spotlights) for LinkedIn, Instagram, TikTok, and careers portal
• Partner with HR and hiring managers to identify compelling employee stories and transform them into engaging digital narratives
• Manage our employer brand presence across all digital channels (job boards, social media, review sites)
• Analyze campaign performance metrics to continuously optimize our talent attraction strategies
• Organize creative recruitment marketing initiatives (virtual career fairs, employee takeovers, behind-the-scenes content)
• Ensure all employer brand messaging aligns with our GPTW® certified workplace culture and IHG’s global standards
• Be the wildcard player who injects creativity into every HR function while building our employer brand
• Jump between recruitment, engagement, and development - turning routine HR tasks into viral content opportunities
• Sit in on interviews and suddenly create "A Day in the Life" reels featuring our hiring managers
• Transform boring policy updates into engaging internal campaigns that employees actually want to read
• Crash training sessions to capture authentic learning moments for social media
• Sneak employer branding into everything 
• Play HR detective - uncovering hidden workplace stories that showcase our culture
• Flip HR challenges into content gold ("How we solved X problem" case studies)
• Create guerrilla employer branding - surprise recognition videos, hallway interviews, unscripted team moments
• Be the bridge between HR seriousness and TikTok trends - making compliance training look cool
• Turn exit interviews into "Thank You" content that shows we value all alumni
• Infuse creativity into daily HR grind - making spreadsheets sing and policy manuals dance
• Disrupt traditional HR with unexpected employer branding moments that get talked about
• Keep our employer brand human by keeping one foot firmly in daily HR realities

What We Need From You:

• 1+ years as an HR creative or marketing-minded HR professional
• Portfolio showing how you've made HR content unexpectedly engaging
• Equal passion for people processes and viral content creation
• Ability to switch between HR professional and content creator modes instantly
• Knack for spotting employer branding opportunities where others see routine work

What you can expect from us:

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including a full uniform, impressive room discounts and some of the best training in the business. 

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives. 

IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.  

So, join us and you’ll become part of our ever-growing global family.