Responsable Marketing

Job Overview:

Marketing Managers are responsible for Marketing Communications, Brand Management, Public Relations in order to develop, implement and execute strategic marketing plans. Also, working with directors to determine budgets and targets. 

Ensure Hotel Indigo Tokyo Shibuya is communicating the right messaging to attract prospective customers and retain existing ones.

Duties and Responsibilities:

• Drive Commercial Performance: Strategically plan and execute marketing activities to enhance the commercial success of our entire hotel operations, based on agreed Key Metrics.
• Strategic Marketing Planning: Create and implement a Marketing Plan, integrating digital marketing, PR, collateral, partnerships, and awards.
• Budget Management: Develop and manage the annual Marketing expense budget to ensure alignment with Key Metrics and overall business objectives.
• Collaborative Leadership: Partner with the management team to align marketing strategies with hotel goals and brand standards.
• Campaign Development: Lead the creation and execution of multi-channel marketing campaigns that resonate with our target audience and enhance brand visibility.
• Performance Reporting: Oversee monthly performance reports, analyzing Key Metrics and crafting Action Plans to drive continuous improvement.
• Brand Integrity: Ensure all marketing activities uphold the brand promise and resonate with our unique identity.
• Negotiation & Partnerships: Negotiate with third-party partners to secure optimal deals while maintaining quality and achieving desired outcomes.
• Innovation & Efficiency: Recommend and implement systems and tools that enhance team efficiency 
• Market Insight: Stay abreast of marketing trends to identify the most effective online and offline channels for achieving results.

Accountability

• Marketing Communications
• Brand Management
• Public Relations
• Agency Management

Qualifications

• Good communication, writing and organizing skills.
• Ability to take initiative, meet deadlines and commitments, and complete tasks and projects as required
• Bachelor’s degree in Hotel Management, Business Administration, or related field preferred.
• A minimum of 3 years’ experience in a Marketing Role in hospitality with a proven Marketing executional experience, in a venue/hotel/food and beverage business of a comparable size and complexity
• Manage and lead relationships with our Digital, Social, eCommerce and PR agencies

Ideal candidate

- Have respect for team members.

- A person who is attracted to the Shibuya area.

Benefits

A full hotel benefit package including 120 days, paid leave (10 days in the first year), sick leave (12 days per year), IHG Group employee discount scheme, meal allowance (10,500 yen/month) and more.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognized and respected – wherever they are in the world. Want to be part of the journey?
Hotel Indigo is an upper-upscale boutique brand that captures the true spirit of the neighborhoods our hotels belong to. With over 125 properties worldwide, we look for individuals that can inspire our guests to make unique discoveries. Opening the door to meaningful connections to the diverse people, places, and cultures of the local area.

Making travel inspiring. It’s what we do. Let’s Go Further Together.
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