Associate Manager, Commercial Segment Marketing

Role Purpose

The Associate Manager, Commercial Segment Marketing role  is key in assisting with the development and implementation of global broad-base programs and campaigns for Commercial Segment Marketing by ensuring operational excellence across all touchpoints. The position is responsible for maintaining high-quality campaign delivery through management of timelines, feedback, QA, documentation, and issue resolution, while collaborating cross-functionally with internal teams and agency partners. 

Key Accountabilities

• •Support global and AMER marketing initiatives such integrated paid and owned media campaigns for critical segments including Corporate Transient, Groups and Events and IHG Business Edge program.
• •Submit new requests to creative and channel partners following our marketing intake processes.
• •Manage end to end timelines to ensure timely delivery of marketing assets to stakeholders and external partners.
• •Outreach to internal teams to source content and obtain approvals from brand partners.
• •Facilitate feedback between internal stakeholders and creative partners.
• •QA of all materials against brief and stakeholder feedback during each review cycle and before final delivery.
• •Work in collaboration with the AMER Commercial & Segment Marketing, Global Sales Strategy, Creative Services, Integrated Brand Marketing, Email, Social,  and Content Ops teams
• •Attend weekly standup meetings and weekly touchpoints regarding assigned B2B segment marketing projects
• •Support manager(s) and director with other marketing initiatives and global marketing campaigns, as required
• •Maintain documentation of program and campaign playbooks

Key Skills & Experiences

Education –

Associates or Bachelors Degree

Experience –

2-5 Years of progressive work-related experience in corporate or agency marketing environment.

Technical Skills and Knowledge –

• •Ability to manage multiple projects and timelines at once
• •Experience with stakeholder management
• •Strong attention to detail
• •Excellent verbal communication skills with the ability to collaborate effectively
• •Process-oriented with strong time management and organization skills
• •Strong problem-solving and critical thinking skills
• •Ability to thrive in complex, nuanced environments
• •Proficient in Excel and other MS Office applications
• •B2B marketing experience a plus