Senior Performance Marketing Specialist
This role is an exciting opportunity to manage the day-to-day operations of the global Performance Marketing program, with a focus on search engine marketing/paid search. This is a hands-on role that involves sizable marketing budgets with a high level of accountability. The candidate will manage the paid search accounts to drive direct rooms revenue into IHG’s portfolio of hotels, and continuously optimize the media effectiveness.
Your day to day
- Take ownership of the day-to-day account management across local and global search engine partners (Google, Yahoo and Bing)
- Lead the search agency to manage the local search account optimization and drive efficiency. Ensure timely and high-quality delivery of tasks including targeted keyword research, creation of relevant and compelling ad copy, as well as implementation of A/B tests and bidding optimization
- Analyze and optimize the account performance in order to maximize the media buy effectiveness. Provide reporting and optimization tactics on a regular basis to the immediate team and wider Brand and Marketing stakeholders
- Stay current with new advances in Search Engine Marketing, competitive landscape and keyword research. Test out related placements to find out optimal ways to drive incremental revenue and innovation. Effectively share insights/best practices to the Digital & Voice team and stakeholders
- Keep effective communication with Global Performance Marketing team and other regional counterparts to promote China hotels in overseas paid media as to drive inbound traffic and improve conversion
- Work with analytics and Marketing product teams to ensure network transactions are tracked and reported accurately. Identify and communicate trends and milestones of program performance to key stakeholders
What we need from you
- Bachelor's or master’s degree in marketing, business management, or relevant field of work -OR- an equivalent combination of education and work-related experience.
- 3+ years of practical experience in digital marketing in travel industry, or consumer brand marketing in a recognized multi-national company. At least 2 years hands-on experience in managing paid search marketing on major search engines like Baidu, Google, Sogou, Yahoo, etc.
- Profound knowledge of the local and global paid search landscape
- Hands-on experience with search management and analytical tools, such as Google AdWords Editor, Baidu Phoenix Editor, Google Analytics and Omniture. Knowledge of Kenshoo is strongly preferred
- Demonstrated proficiency in Excel, Word and PowerPoint required
- Demonstrated strong presentation skills in good command of English and Mandarin
我们是谁
在洲际酒店集团及度假村，我们共同努力在全球范围内提供真正的优质服务。 洲际酒店集团在全球设有公司办事处和超过 6,000 个酒店目的地，在洲际酒店集团工作是拓宽您视野的最佳方式。 您将体验到我们独特的文化和出色的同事，他们将为您提供支持和激励。 无论您处于职业生涯的哪个阶段，无论您想要实现什么目标，IHG 都为您提供众多企业机会供您选择。
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
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