Senior Manager, Marketing di Canale Proprio, Grande Cina

We are seeking a strategic and results-driven Own Channel Senior Manager to lead the development and execution of comer campaigns and loyalty marketing initiatives across our proprietary direct channels, including IHG APP, Mini-program, and other direct channels. In this role, you will be responsible for driving consumer engagement, loyalty contribution, and revenue growth through optimized channel strategies that enhance the customer experience.

Your day to day

This position is responsible for leading and managing key areas of work that are under the Greater China marketing shared service team:

• Own Channel Strategy Development:

Lead and implement channel-specific strategies to drive user engagement, acquisition, and retention. Utilize a data-driven approach to tailor campaigns that align with customer behaviour and brand objectives.

• Campaign Management:

Manage end-to-end planning, execution, and analysis of campaigns. Leverage business trends and CRM data to inform strategic decisions, deliver reports and actionable recommendations to drive direct channel growth and increase member contributions.

• Loyalty Marketing & Optimization:

Develop and manage loyalty marketing programs that incentivize repeat engagement and enhance customer lifetime value. Optimize offers, personalized rewards, and experiences to deepen customer loyalty and retention.

• Global Collaboration for Localization:

Work closely with global teams to adapt and localize global commercial and loyalty campaigns for the local market. Ensure seamless integration and alignment of brand messaging, promotions, and loyalty initiatives to resonate with regional customer preferences and market dynamics.

• Innovation & Trend Monitoring:
  Stay updated on industry trends, new technologies, and competitive activities. Bring fresh ideas and innovative approaches to digital and loyalty marketing to ensure a leading position in the hospitality industry. 

What we need from you 

• 5-7 years experience in consumer-facing marketing campaign planning, development, management, and execution. Strong experience in budget management, agency relationships and management skills 
• Experience in the Customer Relationship Marketing (CRM) discipline, with a working knowledge of the technology ecosystem required to build a competitive advantage. Direct experience in loyalty program database management and operating systems 
• Excellent communication skills with both internal and external stakeholders. Ability to influence, build, and maintain multiple internal and external contacts and relationships. Fluent in English and Mandarin-Chinese, excellent oral and written communication skills in both languages
• Effective problem-solving, negotiation, and analytical skills, demonstrated project management skills in organizing, planning, and executing mid to large-size projects from conception to end
• Product management skills including business requirements gathering, customer research and documentation and established product management methodology. Customer service mentally with the ability to manage multiple projects, stakeholder expectations, deliverables, and deadlines. 
• Commercial acumen and cultural awareness and sensitivity. Understanding of Hotel Industry, particularly the reservations, loyalty program, and guest relations processes and lifecycle and basic revenue management principles