Manager, Bezahlte soziale Medien

Develop, execute and optimize strategic paid social media campaigns, ensuring flawless delivery while driving channel efficiencies, effectiveness, and optimal performance.

Your day to day

• Serve as the thought leader and strategist for IHG's paid social media advertising efforts across all platforms (e.g., Facebook, Instagram, TikTok, Pinterest, LinkedIn, etc).
• Develop and implement a data-driven paid social media strategy aligned with business objectives, maximizing brand awareness, lead generation, and conversions.
• Manage campaign budgets effectively, allocating resources strategically to achieve optimal performance.
• Utilize audience targeting tools to ensure ads reach the right people at the right time.
• Continuously monitor, analyze, and optimize campaign performance, making data-driven adjustments to maximize effectiveness.
• Stay up-to-date on the latest paid social media trends, platforms, and best practices, and implement these learnings into strategies.
• Generate comprehensive reports that measure campaign performance and provide actionable insights for future campaigns.
• Collaborate with cross-functional teams such as Creative Services, Content Marketing, and Media Effectiveness to ensure seamless campaign execution.
• Manage relationships with social media advertising platform representatives to stay informed on new features and opportunities.
• Foster a culture of innovation and experimentation, continually testing new approaches to paid social media advertising.

What we need from you

• Bachelor's or Master’s Degree in Marketing, Communications, Digital, Advertising, Business or a relevant combination of education and work experience.
• 5+ years of experience in paid social media management, with a focus on travel & hospitality (preferred).
• Experience using various social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).
• Proven success in managing large social media advertising budgets and maximizing performance is essential.
• Proven ability to analyze campaign performance data, identify optimization opportunities, and make data-driven adjustments to improve results.
• Proven experience developing and managing successful paid social media campaigns
• Strong understanding of social media advertising platforms and targeting options
• Excellent analytical skills with the ability to interpret data and translate insights into actionable recommendations
• Experience with campaign management tools and reporting platforms
• Excellent communication and presentation skills
• Ability to work effectively in a fast-paced, team-oriented, deadline-driven environment
• Passion for social media and a keen understanding of how it can be leveraged to achieve marketing goals

Location: Our hybrid work structure is an expectation of three days a week in the Atlanta GA office. This expectation may be adjusted to evolve with the changing needs of the business

The salary range for this role is $58,824 to $100,000.  This role is also eligible for bonus pay. In addition we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees.

Note: The salary range listed is he lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
 

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