DIGITAL MARKETING MANAGERデジタルマーケティングマネージャー/ANA InterContinental Tokyo

1. Digital Strategy & Execution

• Develop annual and quarterly digital activity plans for the hotel identifying key focus for the coming months.
• Maintain an understanding of local, regional and international market trends to proactively implement action plans as required.
• Plan appropriate digital and social media strategies using eCommerce platforms and tactics.
• Develop and implement strategies to increase hotel database using existing digital marketing tools.
• Coordinate the execution of online marketing efforts through approved agencies and IHGANA Marketing Shared Services team.

1. Non-Paid Digital Acquisition 

• Manage Search Engine Optimisation (SEO) for the hotel.
• Assure that hotel independent websites, ihg.com and SYS, are fully optimised to maximise traffic from search engines, and drive room and F&B reservations. 
• Prepare storytelling or local content based on SEO strategy to improve the hotels’ independent website presence among the competitors.

1. Paid Media Campaign Management

• Understand all paid media acquisition channels.
• Execute successful, ROI based, paid social media campaigns to drive hotel revenues.
• Execute digital marketing activities across paid channels such as Google platform.
• Manage the execution of day-to-day campaign implementations. 
• Identify improvement opportunities and best practices in paid channel growth and efficiency.

1. Website Optimisation

• Conduct audits of ihg.com, independent websites, SYS, and online-shop website to ensure optimisation for high-quality images, content, links, and accurate translations.
• Develop websites to increase page visits, engagement and improve the user experience.
• Oversee the web design and development of any other new system or InterContinental brand requirements that may affect hotel websites.
• Implement digital marketing tools to extend the hotels’ reach and increase revenues.

1. OTAs and Meta Search Channel Optimisation

• Audit content, and images on OTAs and Meta Search sites, and amend where appropriate.
• Identify and execute the hotels’ OTA marketing and merchandising tactics such as IHG boost, Expedia TravelAds and Expedia Accelerator.
• Collaborate with the revenue team to review hotel performance on digital platforms.
• Supervise and provide direction to the Social Media team to make efficient and effective performance on social organic activities.

1. Digital Performance Analysis and Communication

• Analyse and track the digital marketing campaign effectiveness, identify and exploit opportunities to streamline digital marketing activities and improve key acquisition metrics.
• Analyse web traffic trends and analytics, develop strategies and execute actions accordingly to grow online business and system delivery.
• Deliver weekly and monthly reports.
• Host the digital activities meeting.

Required experience in Digital Marketing, Channel Management, Agency Management. Additional experience in Brand Management, Public Relations and Marketing Communications welcomed.

• System Delivery 
• IHG Winning Metrics 
• IHG Fundamental
• ROI / ROAS of Online Marketing efforts
• Key Acquisition Metrics