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Commercial Strategist - 1 Year

Marca del hotel:
Ubicación: Canadá, Toronto

Hotel: Corp Canada, 333 Bay Street,Suite 400, M5H 2R2

Job number: 136315

2482x804-mercadeo digital
2482x804-mercadeo digital

Summary/Responsibilities 

  • Consult with assigned hotels in the development and management of revenue/yield strategies, commercial Strategies and digital strategies. 
  • Proactive implementation of agreed-upon strategies and tactical delivery. Includes specific tasks encompassing all facets of pricing, demand analysis, yield management, market segmentation, business mix, selling strategies and tactics in accordance with worldwide best practices. 
  • Collaborate with Commercial Sales Specialists assigned to each property. Support hotels with Pricing, account activation and leads using account intelligence. Assist with account production analysis and insights.
  • Consult, configure and maintain sales systems e.g. Meeting Broker, e-Proposal, and CVENT systems. May include support with business cases and lead response. 
  • Partner with the hotel to develop affiliate and partnership strategies. 
  • Operate in a matrix management environment to support the overall goals of the organization, with a focus on increasing revenues and RGI (revenue growth index) position.  Provide feedback to Global Brand Services/Revenue Management to ensure hotel needs and revenue-generating improvements are incorporated into system enhancements or best practices. Investigate and communicate new ways to capture optimal revenue potential. May lead and review the work of less experienced staff by providing mentoring, technical guidance and/or training in daily activities.
  • Consult with key managerial groups and applicable personnel (i.e., Franchisees, Principal Correspondents, General Managers, Hotel Revenue Managers, Operations Teams, etc.) to identify hotel issues/concerns concerning revenue improvement plans.  Monitor, identify and persuasively communicate needed changes to existing tactical and strategic plans to optimize revenue potential and RGI position. 
  • Act as Franchise liaison and serve as department expert with regards to analysis, reporting, types of data, frequency of update, and potential gaps.
  • Provide support and liaise with stakeholders including Regional VP, Field Marketing, Loyalty & Partner services, Global Revenue Strategy and Franchise Performance Support etc.

Education – 

  • Bachelor's or relevant degree in Hotel Management, Business, Statistics, Marketing, Finance, a relevant field of work, or an equivalent combination of education and work-related experience.

Experience –

  • 5+ years progressive work-related experience in hotel operations management, revenue management, sales management or consulting, with at least 3+ years working in a property level or above property level commercial sales or sales leadership role. 3+ years of revenue management experience and knowledge in hotel pricing concepts, yield management optimization and selling strategies.

Technical Skills and Knowledge –

  • Demonstrated effective verbal and written communication skills designed to provide information to clients, vendors and senior management staff. Demonstrated effective conflict management/resolution and negotiation/persuasion skills to persuade GMs, Principal Correspondent personnel and other hotel representatives to modify or implement various corporate-sponsored programs and initiatives.
  • Demonstrated experience with industry and market trends as they relate to revenue opportunities and demonstrated ability to drive revenue. 
  • Demonstrated knowledge of effective hotel pricing concepts, yield management and selling strategies, digital channel process and hotel commercial sales concepts and processes., and ability to determine which concepts to apply in given market conditions.
  • Demonstrated experience in industry training, including preparation, implementation and delivery of training programs.
  • Demonstrated analytical skills and the ability to use the results of the analysis to make effective strategic decisions.
  • Demonstrated attention to detail and ability to manage multiple tasks/clients required. 
  • Preferably Fluent in French (Verbal & Written)

PHYSICAL REQUIREMENTS

This position will be in a home office environment; however, while travelling this position will be expected to be completely proficient at working from hotels, airports/aeroplanes, remote offices and/or locations.

Quiénes somos

En IHG Hotels & Resort, trabajamos juntos para ofrecer una verdadera hospitalidad para el bien a escala global. Con oficinas corporativas y más de 6.000 destinos hoteleros en todo el mundo, una carrera en IHG es la manera perfecta de ampliar sus horizontes. Experimentarás nuestra cultura única y nuestros brillantes colegas que te apoyarán e inspirarán. Con una gran cantidad de oportunidades corporativas para elegir, dondequiera que se encuentre en su trayectoria profesional y lo que sea que desee lograr, está Espacio para usted en IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

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