Cluster PR & Communications Manager- Six Senses Italy & Ibiza

Based in Milan.

As the Cluster PR & Communications Manager you will fully comprehend the vision of Six Senses to help people reconnect with themselves, others and the world around them, plus our values of local sensitivity and global sensibility, crafted experiences, emotional hospitality, responsible and caring, fun and quirky and pioneering wellness. By embracing the Six Senses vision and values, you will deliver an exceptional experience for guests and develop hosts to be the very best they can be.

You will play a critical role in driving the communications and public relations efforts across Ibiza, Rome, and Milan. Your primary mission will be to ensure that each property enhances its public image and achieves its communication objectives while maintaining alignment with the overall cluster strategy and the brand’s core values of sustainability, wellness, and unique guest experiences.

Working closely with the Marketing and Digital Manager, you will ensure strategic coherence, consistent messaging, and impactful engagement with key stakeholders, including media, influencers, and the community.

Duties and Responsibilities

Communication Strategy

• Build and maintain strong relationships with journalists, influencers, and media outlets globally to ensure consistent, positive brand representation across multiple markets.
• Partner with PR agencies in key locations to oversee media inquiries, develop high-impact press releases, and ensure seamless execution of cluster-level strategies.
• Act as the primary liaison to local MarComms Managers, providing tailored advice and direction for influencer and press collaborations at each property.
• Lead collaborations and partnerships with PR agencies, influencers, and local teams to drive brand awareness and achieve overarching cluster objectives.

Print Advertising

• Design and manage print advertising campaigns across the cluster, focusing on placement in influential publications that align with the brand’s luxury positioning.
• Work closely with the Marketing Manager and Digital & Social Media Manager to ensure print campaigns integrate seamlessly with other marketing initiatives.
• Analyze the effectiveness of campaigns by tracking KPIs, providing detailed reports, and recommending adjustments to maximize visibility and return on investment.

Internal Communications

• Supervise the development of internal communication materials, such as flyers, in-room TV slides, elevator messaging, and billboards, ensuring strict adherence to brand guidelines.
• Create and distribute detailed internal communication protocols to local MarComms Managers, empowering them to implement consistent and engaging guest-focused initiatives.
• Regularly review and evaluate internal media tools and channels, proposing innovative strategies to enhance guest engagement and strengthen brand visibility across the cluster.
• Oversee the management and optimization of the Six Senses app, a key communication platform used to interact with guests, ensuring it reflects the brand ethos and provides valuable, real-time information.

Event Coordination and Strategic Support

• Lead the organization of high-impact events, such as press trips, media tours, and exclusive community initiatives, to reinforce the cluster’s storytelling and presence in the luxury market.
• Provide strategic and operational support to local MarComms Managers during significant events, ensuring smooth execution and alignment with brand standards.
• Collaborate with stakeholders to align event messaging and activities with cluster-wide communication goals, ensuring a cohesive narrative across all properties.

Qualification

To execute the position of PR and Communications Manager - Italy & Ibiza, you must have the required qualifications, technical skills, and experience in a similar role in luxury hotels with proven results and including the following:

• Degree in Hospitality, Marketing, Communications, or a related field.
• Minimum of 5 years of experience in PR and communications, including 2 years at a managerial level, with a strong track record in industries such as luxury, lifestyle, travel, hospitality, or related creative sectors.
• Fluency in Italian and English is essential; proficiency in Spanish is considered a plus.
• Strong understanding of media relations, community engagement, and business contacts at the local, regional, and international levels.
• Knowledge of production methods in graphic arts, printing, and video.
• Exceptional communication abilities, both verbal and written, combined with excellent social skills to build meaningful relationships with media, stakeholders, and team members.
• A valid work permit in the EU or EU citizenship is required for this position.
   

The above aims to provide an overview of the role and responsibilities of a PR and communications Manager at Six Senses Italy & Ibiza. It does not imply that the list is exhaustive or inclusive of all responsibilities inherent to the position.

Six Senses is an equal opportunity employer. This policy applies to all terms and conditions of employment.