مدير مساعد مدير العلامة التجارية لصاحب العمل

Play the role as brand guardian and attraction lead that drives the strategic direction of IHG’s employer brand aligned with the activation of IHG’s EVP in Greater China. Ensuring IHG’s reputation is showcased as a true employer of choice through different content and channels. 

Your day to day

• You will be responsible for the project management, and execution of IHG’s employer brand and attraction plus design, scope, and execute content and campaigns from start to finish for multi-channels and platforms. 
• You will be a “brand guardian” - managing and maintaining brand integrity across the organization and managing strategic programs to our external talent audience aligned with our recruitment needs. 
• Develop the long-term roadmap to build awareness and reputation of IHG as an employer in GC
• Develop a strong content creation program - Wechat/Videos/Events/New imagery which match our hiring needs, markets, and Hotels brands showcased in the best possible way with strong performance and high engagement. 
• Provide thought leadership – externally and internally around IHG’s brand reputation and how our EVP proposition is showcased in the best possible light for all. 
• Build internal capability across employer brand, brand marketing, and brand advocacy and associated best practice guides, tools, and channels
• Evolve our philosophy for measuring the impact of Employer Brand and Recruitment Marketing