Specialist, Paid Media
Marca del hotel:
Ubicación: Estados Unidos, Georgia, Atlanta
Hotel: Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346
Job number: 138777
The Specialist Paid Media involves generating direct revenue for IHG through paid media partnerships, including affiliates and directory listings. The individual in this position will focus on enhancing the performance of the Paid Media team by discovering and applying innovative strategies, recognizing the needs and opportunities within local markets, optimizing marketing campaigns, and streamlining the overall program operations.
Your day to day
- Account Management: Support the Program Manager in overseeing a portfolio of existing partnerships through proactive communication and optimization strategies. Collaborate with the network to identify and enhance mid-tier and small affiliates with significant revenue potential. Conduct research to recruit new affiliates, expanding the program’s reach.
- Reporting: Work alongside in-house analytics teams to ensure accurate tracking and reporting of network transactions. Identify and communicate trends and milestones in program performance to key stakeholders, fostering a culture of transparency and collaboration.
- Creative Management: Collaborate with internal and external teams to develop and curate innovative creative assets, maintaining the network's creative library in accordance with current brand standards. Execute tests on affiliate links to assess the impact of varying messaging, imagery, landing pages, and customer behavior across affiliate sites.
- Budget Management: Diligently track affiliate and network commissions, media buy, and call center costs to effectively manage the annual budget, ensuring financial accountability and strategic resource allocation.
- Newsletter & Ad Hoc Communication: Gather, write, and proof content related to program initiatives, brand support campaigns, and relevant company news for deployment via network email and internal communication channels, ensuring clarity and engagement.
What we need from you
2-5 years of experience in digital media and marketing, demonstrating a strong understanding of technical and business knowledge across multiple disciplines. Experience in affiliate marketing is preferred but not required.- Project management experience in organizing, planning, and executing marketing projects from conception through implementation.
- Proficiency in business software products such as Excel, Microsoft Access, Word, and PowerPoint.
- Strong ability to build and manage relationships with both external and internal marketing partners.
- Demonstrated analytical skills and research capabilities.
- This position is essential in managing customer expectations across various stakeholders, while fostering a culture of collaboration, creativity, and innovation.
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $46,226 to $75,000 .This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
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Quiénes somos
En IHG Hotels & Resorts, trabajamos juntos para ofrecer una verdadera hospitalidad para el bien a escala global. Con oficinas corporativas y más de 6.000 destinos hoteleros en todo el mundo, una carrera en IHG es la manera perfecta de ampliar sus horizontes. Experimentarás nuestra cultura única y nuestros brillantes colegas que te apoyarán e inspirarán. Con una gran cantidad de oportunidades corporativas para elegir, dondequiera que se encuentre en su trayectoria profesional y lo que sea que desee lograr, hay espacio para usted en IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
Ofrecemos una amplia gama de beneficios diseñados para ayudarlo a vivir su mejor vida laboral. Estos incluyen impresionantes descuentos en habitaciones en nuestras numerosas propiedades, días de recarga y días de voluntariado durante todo el año. A través de nuestro marco myWellbeing, nos comprometemos a apoyar el bienestar en su salud, estilo de vida y lugar de trabajo. Ofrecemos una cultura única e inclusiva, donde siempre hay espacio para que usted pertenezca, crezca y haga la diferencia.
Nuestra misión es dar la bienvenida a todos y crear equipos inclusivos donde celebremos la diferencia y alentemos a los colegas a traer todo su ser al trabajo. IHG Hotels & Resorts ofrece igualdad de oportunidades de empleo a solicitantes y empleados sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, origen nacional, condición de veterano protegido, discapacidad o cualquier otra categoría protegida por las leyes aplicables. Promovemos una cultura de confianza, apoyo y aceptación. Siempre dando la bienvenida a diferentes orígenes, experiencias y perspectivas.
¿No cumples con todos los requisitos, pero aún crees que serías una gran opción para el trabajo? Nunca lo sabremos a menos que pulses el botón "Aplicar". Comience su viaje con nosotros hoy mismo.
Información importante:
- El rango salarial que se indica es el más bajo al más alto de la escala salarial que, de buena fe, creemos que pagaríamos por este puesto en el momento de esta publicación. En última instancia, podríamos pagar más o menos que el rango publicado, y el rango puede modificar en el futuro. La posición salarial de un empleado dentro del rango salarial se basará en varios factores, entre ellos la educación relevante, las calificaciones, las certificaciones, la experiencia, las habilidades, la antigüedad, la ubicación geográfica, el desempeño, el turno, los requisitos de viaje, las métricas basadas en ventas o ingresos y las necesidades comerciales u organizacionales.
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- If you require reasonable accommodation during the application process, please click here.
- IHG no acepta solicitudes, consultas ni CV/currículums no aplicar de agencias de personal o de contratación. Haga clic aquí para conocer nuestra política de agencia.
