Director, Content Platform
Ubicación: Estados Unidos, Georgia, Atlanta
Dirección: 1 - Corp Atlanta Ravinia, Three Ravinia Drive, suite 100, 30346
Job number: 167054
Hiring Salary: USD 159,783.00 - 175,000.00 YEARLY
IHG has embarked on a complete overhaul of its content management capabilities, including collection, creation, management, and syndication of visual assets and descriptive content at the enterprise level. This is a new role that will work collaboratively as part of a larger integrated operations team, to serve enterprise requirements as a whole.
The Director, Content Practice and Operations Lead will be responsible for the administration, optimization and enhancement of asset files and descriptive text content across the enterprise platform, with a specific focus on delivering content velocity and quality.
Administration includes usage rights management, contractual negotiations, enterprise partnerships, and maintaining guidelines and requirements for corporate and franchise stakeholders.
Optimization includes day-to-day oversight of workflow, approvals, standards, governance, and continual rationalization of process complexity across stakeholder groups.
Enhancement includes various methods for improving content capture, automation and QA/QC applied at the platform level, and manual enhancement of cross-platform content. As the platform matures, responsibilities will expand to include 3D modeling, predictive and generative AI, and a range of visual enhancement capabilities.
This is a client facing, service role that reports directly to the Global Head of Content and will have a staff of 3 initially, which will likely grow over time.
Your Day to Day
Oversee end-to-end administration of all content including all visual assets and descriptive text (product content).
Manage workflow submission processes following approval acceptance, rejection, or re-direction for further enhancement or escalation.
Continuously streamline and optimize existing processes or operational design for forward improvement.
Maintain content standards and requirements for all visuals, text, and data and their uniform application across all Hotel properties globally.
Manage integration and oversight of various external vendors, maintaining quality and development roadmaps, including:
-Creative enhancement services
-Location services
-User Reviews
-Off-shore partners, and more
Oversight of a broad range of automated creative apps and quality enhancement capabilities.
Oversight of human and machine translation services, providing comprehensive translation in 20+ languages, across all brands, globally.
Enforcement of data governance and file standards; work with core team to continuously improve governance policy.
Learn the operational requirements of the new content management platform and all its constituent dependencies, and work to optimize and streamline their performance daily.
Work with platform and tech support leads to contribute to policy and operational requirements that you will lead.
Continuously harmonize and streamline content-related processes into uniform, rules-based policies and requirements common to all contributors and consumers.
What We Need From You
7+ years of direct experience leading teams in business affairs, studio management, operational excellence, or related systems.
Deep knowledge of modern media formats, and omni-channel media requirements.
Experience with metadata management and experience with large DAM, CMS, PIM platforms
Experience with fundamentals of project management.
Excellent verbal and presentation skills.
Knowledge of current tools and industry trends in content management, with an emphasis on e-comm and marcom applications (informational and transactional).
Demonstrated experience in leading and developing people.
Hospitality industry experience a plus, but not required.
Travel - 10%
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
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Quiénes somos
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Información importante:
- El rango salarial indicado es la escala salarial de menor a mayor que, de buena fe, creemos que pagaríamos por este puesto en el momento de esta publicación. En última instancia, es posible que paguemos más o menos que el rango publicado, y el rango puede modificarse en el futuro. La posición salarial de un empleado dentro del rango salarial se basará en varios factores, incluida la educación relevante, las calificaciones, las certificaciones, la experiencia, las habilidades, la antigüedad, la ubicación geográfica, el rendimiento, el turno, los requisitos de viaje, las métricas basadas en ventas o ingresos y las necesidades comerciales u organizacionales.
- Ninguna cantidad de pago se considera salario o compensación hasta que se gane, se adquiera y se pueda determinar. El monto y la disponibilidad de cualquier bonificación, comisión u otra forma de compensación asignable a un empleado en particular permanecen a discreción exclusiva de la Compañía a menos que y hasta que se paguen y pueden modificarse a discreción exclusiva de la Compañía, de conformidad con la ley.
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Hiring Salary: USD 159,783.00 - 175,000.00 YEARLY
