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Social Media Specialist at InterContinental Chiang Mai The Mae Ping


Hotel Brand: InterContinental
Location: Thailand, Phang Na, Chiang Mai

Hotel: Chiang Mai The Mae Ping (CNXWC), 153 Sridonchai Road, Chang Khlan, Mueang, 50100

Job number: 123104

Key Responsibilities:

Social Media Management:

  • Develop and implement comprehensive social media strategies to increase brand awareness, drive engagement, and promote hotel offerings.
  • Manage all social media accounts (e.g., Facebook, Instagram, Twitter) for InterContinental Chiang Mai The Mae Ping.
  • Monitor social media channels for trends, feedback, and opportunities to engage with the audience.
  • Plan and execute social media campaigns, contests, and promotions to support marketing initiatives and drive traffic to the hotel's website.

Content Creation:

  • Produce high-quality, visually appealing content including photos, videos, and graphics for use across social media platforms and other digital channels.
  • Write engaging and informative captions, posts, and articles that align with the hotel's brand voice and messaging.
  • Collaborate with the marketing team to develop content calendars and ensure timely delivery of content that aligns with marketing campaigns and initiatives.
  • Stay up-to-date with industry trends and best practices in social media and content creation to continuously improve strategies and content quality.

Community Engagement:

  • Foster a sense of community and build relationships with followers and influencers through active engagement, responding to comments, messages, and inquiries in a timely and professional manner.
  • Identify and collaborate with influencers and brand advocates to amplify the hotel's reach and engagement on social media.

Analytics and Reporting:

  • Utilize social media analytics tools to track and analyze performance metrics, including reach, engagement, and conversion rates.
  • Generate regular reports on social media performance and provide insights and recommendations for optimization and improvement.


  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Proven experience (2+ years) in social media management, preferably in the hospitality industry.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Proficiency in content creation tools and software (e.g., Adobe Creative Suite, Canva, etc.).
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Creative thinking and ability to generate innovative ideas for content and campaigns.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Fluency in English (both written and spoken); knowledge of Thai language is a plus.
  • Ability to work independently and collaboratively in a fast-paced environment.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

As the world’s first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s, we are passionate about sharing our renowned international know-how and cultural wisdom in truly impressive surroundings. We all take great pride in being genuine ambassadors of the InterContinental®️ brand and to be part of the brand you will have a thirst for travel, passion for culture and appreciation for diversity. We create inspiring experiences for those seeking a richer perspective on the world. If you’d like to embrace a world of opportunities, we’d like to welcome you to the world’s most international luxury hotel brand. Let’s Go Further Together.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

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