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Senior Media Specialist, Brand Campaign

Hotel Brand:
Location: China, Shanghai, Shanghai

Hotel: Corp Shanghai, 2nd Floor, Citigroup Tower, No. 33 Hua Yuan Shi Qiao Road, Pudong District, 200120

Job number: 136866

2482x804-brandmanagement
2482x804-brandmanagement

We're seeking for a talented professional Senior Specialist to join our Media Team under the Greater China marketing shared service team. This role focuses on supporting the development and execution of brand campaigns that drive customer engagement and brand awareness. The Senior Specialist will collaborate closely with cross-functional teams to ensure our media initiatives align with brand objectives, leverage owned media channels effectively, and reach target audiences with maximum impact.

Your day to day

  • Campaign Execution:

Lead the planning and execution of brand campaigns across multiple media channels, ensuring consistency with brand messaging and alignment with overall marketing strategies.

  • Performance Tracking & Optimization: 

Utilize data analytics tools to monitor and evaluate campaign performance. Provide insights and recommendations based on KPIs to optimize current and future campaigns.

  • Collaboration & Reporting: 

Work closely with cross-function teams to develop brand campaign plans. Prepare regular performance reports for the Senior Media Manager, delivering insights to support data-driven decision-making.

  • Resource & Budget Management: 

Support budget allocation and resource planning to maximize the impact of media initiatives within set budgets and timelines.

 

What we need from you

  • 3+ years experience in media or marketing within the hospitality or related industry, focusing on brand campaigns.
  • Proficiency in analytics tools and media planning software.
  • Strong organizational and project management skills, with an ability to work collaboratively in a fast-paced environment.
  • Exceptional written and verbal communication skills.
  • Fluent in English and Mandarin-Chinese 

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

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