Senior Manager Mainstream Brands, EAPAC - 1 year contract
Hotel Brand:
Location: Australia, New South Wales, Sydney
Hotel: Corp Sydney, Level 11,20 Bond St, 2000
Job number: 143091
Key Accountabilities
- Actively involvement in initiatives that drives growth and performance for the Mainstream brand category, with a primary focus on EAPAC, but may also include broader EMEAA and Global scope to meet company objectives.
- Co-lead the development and implementation of insights and data-driven brand strategy and brand plans for the BU, in line with broader global category and regional strategies/goals
- Lead or participate in new brand launch or market entries, brand localisation, development of brand tools and assets to enable brand sale & hotel-ready, with scalability as objective
- Lead development and embedment of product and service innovations, as well as toolkits to support high quality and consistent guest experience and brand tools for other stake holders teams (eg Development, D&E etc).
- Develop thorough category understanding and analysis to identify gaps and opportunities in key markets to win in the mainstream segment
- Support management of key stakeholders in the BU/Brand community
- Brand custodian of Mainstream brands, providing brand expertise and consultation to support key functions to drive growth ie. Development, Hotel Lifecycle, Marketing/PR, Hotels etc
- Involved in the brand standards development and measurement process, working with cross functions to ensure brand standards are up-to-date and accurate at all times
- Monitor and track project budgets and relevant processes
Key Shared Accountabilities
- Brand marketing and commercial performance
- Support operations in achieving brand compliance and guest love scores
- Support NHOPs to be on-brand and able to ramp up quickly
- Brand marketing and commercial performance
- Support development and implementation of regional stakeholder communications
Required Education, Experience, Technical Skills and Knowledg
Education
- Bachelor's or Master’s Degree in Brand Management, Marketing, Communications, advertising, or an equivalent combination of education and work related experience.
Experience
- Min 8 years in hospitality or other consumer-focused sector, preferably within a large multi-national company, with roles focused on brand management, or marketing
- Experience in a multi-national operating environment, preferably in APAC
Required Skills
- Excellent ability to put together and synthesize data/market analysis into clear and succinct reports. Market research knowledge is an advantage
- Strong project management, preferably with leadership experience in project management
- Superior oral and written communications skills including presentation skills, public speaking ability, and group decision facilitation.
- Ability to see big picture and deliver work with a region/global mindset, and with scalability as objective
- Content development for tools and guidelines
- Ability to flex between leadership and team player roles for different projects
- Excellent senior stakeholder management skills
- Demonstrates accountability and is able to meet tight deadlines and multi-task
- Ability to manage agency relationships with clarity in brief and to drive quality, cost-effective and timely outcome
- Ability to take initiative, work independently and propose and implement effective.
- Demonstrated understanding of the market research process
- Culturally aware and sensitive across a broad geography
Key
Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
