Director of Marketing & Communications - Six Senses Southern Dunes, The Red Sea

As Director of Marketing & Communications, I fully comprehend the vision of Six Senses to help people 
reconnect with themselves, others and the world around them, plus our values of local sensitivity and 
global sensibility, crafted experiences, emotional hospitality, responsible and caring, fun and quirky and 
pioneering wellness. By embracing the Six Senses vision and values, I will deliver an exceptional 
experience for guests and develop hosts to be the very best they can be.

Operational Ownership
In this role, I will manage the efficient operation of my department to provide exceptional products and 
services within Six Senses brand operating standards and budget.
I will work strategically with the Director of Sales & Marketing to develop cohesive and productive goals 
for my department and establish procedures/guidelines to achieve them. I will maintain an overall 
consistency of the Company’s vision, quality/standards and develop concepts consistent with brand 
identity.
My scope of work includes:
• Possesses comprehensive knowledge and skill in all aspects of marketing functions.
• Develop and execute marketing and multi-channel communication plans, calendars, and 
programs in partnership with the Sale, PR, Digital, E-Commerce, and RM Teams to ensure 
profitable growth.
• Research, analyze and monitor financial, technological, and demographic factors so that market 
opportunities may be capitalized on.
• Budget and allocate resources for communication programs that align with market research 
findings.
• Plan and oversee the hotel’s advertising and promotion activities, including all marketing 
mediums e.g. Print, electronic, direct mail, for all areas (F&B, Rooms, Catering, Clubs, and Spa’s) 
of the properties.
• Media negotiations/buy, planning, and creative development.
• Secure partnership, sponsorship, contesting, and promotional opportunities.
• Analyze key metrics reports to align with strategies.
• Implement signature events and partnership activations with operational teams.
• Promotional materials/collateral/digital assets. Manage the creative, production, and 
inventories of materials for marketing, sales, in-house and third parties as required.
• Manage relationships with vendors.
• Manage creativity ensuring adherence to brand standards.
• Meet deadlines and budgets.
• Coordinate with in-house departments, including restaurants and bars, in the development of 
marketing promotional plans, content, collateral, and calendars to support KPIs.