Brand and Commercial Communications Manager

·        Commercial and Brand PR strategies, plans development and amplifications

–       Seek out and bring into the company learnings and insights from markets, competitors, consumers, and business partners.

–       Understand challenges and identify opportunities to form annual and project PR strategies and action plans (both traditional PR & ePR) aimed at adding value to achieving overall brand and the company business objectives.

–       Creative PR ideas generation which can be fully integrated with multi-functional teams (media buy/social) to form a holistic and comprehensive PR campaign.

–       Identify opportunities, trends and features cross multi-media platforms for both B2C and B2B communications.

·        ePR amplification

–       Identify opportunities, trends and features in social media space

–       Establish ePR objectives and goals and develop action plans for social media engagement.

–       Able to lead agency to work with internal and external partners to drive ePR content development and execution.

·        Media & KOL Engagement

–       Manage relationship with key media (lifestyle, fashion, travel, trade, art & design and general media categories) and KOL (gastronomy, fashion, lifestyle, creative/design, family and travel KOL types)

–       Understand the trade and commercial media/KOL environment, enhancing IHG’s commercial engine advocacy by upgrading trendy industry media/KOL resources and creative engagements.

–       Solicit and share feedback/perception from media and KOL regarding trends, competition, and position in the industry to provide counselling to internal stakeholders and inform actions.

–       Leverage and suggest candidates from owned KOL database to complete the integrated communications upon needs.

·        Execution excellence

–       Establish & maintain productive relationships with internal and external stakeholders.

–       Strong content development capability to manage IHG’s commercial contents both internally and externally.

–       Work as part of the global brand PR team to continually identify best in class ways of working and opportunities to align on news bureau or campaign opportunities in Greater China and around the world

–       Work as part of the global brand PR team to identify common ways of measurement and reporting that allows us to tell a global story on brand PR performance (in conjunction with our agencies)

–       Supervise agencies and suppliers to drive best results with reasonable qualitative and quantitative KPO setting

–       Manage spending vs. budget; ensure cost-effectiveness with high standard quality of output

·        B.S. or B.A. degree in journalism, marketing, mass communications or related discipline.

·        Excellent English and Mandarin language capabilities.

·        8 years plus in-house and/or PR firm experience specializing in marketing communications and public relations.

·        Experience in a multicultural environment.

·        Profound knowledge of both traditional and digital/social marketing platforms

·        Strong organizational skills and multi-task handling capability, work in a team environment, and meet deadlines

·        Able to identify, inspire and contribute to innovative, breakthrough creative programs. Strength in marrying strategic thinking with creativity.

·        Proven results and orientation based on critical thinking and problem-solving skills.

·        Strong ability to distil insights and a high volume of inputs to build clarity and effective cases

·        Excellent interpersonal and organizational skills; good written and oral (Chinese and English) communication skills

·        Eager to meet and exceed objectives and take on more responsibilities.

·        Focus on understanding business needs and priorities to develop effective communications plans and programs with high-quality delivery.

·        Collaborative and people-oriented