Brand Marketing Manager/Senior Manager, InterContinental
Hotel Brand:
Location: China, Shanghai, Shanghai
Hotel: Corp Shanghai, 2nd Floor, Citigroup Tower, No. 33 Hua Yuan Shi Qiao Road, Pudong District, 200120
Job number: 138435
This is an exciting role that will support the continued development and success of the InterContinental brand in GC and lead branding and activation support for hotels.
Your day to day
- Lead InterContinental brand strategy and annual brand plan development & implementation for GC with market nuances.
- Lead the brand communication strategy and plan in Greater China, work closely with PR, media & content team, loyalty, transient marketing, and commercial team to ensure integrated marketing activities delivered.
- Lead InterContinental new brand differentiators rolling out and implementation at hotel level.
- Lead InterContinental new brand service program launch.
- Lead NHOP branding process for InterContinental and ensure each property opens on brand on time.
- Work with finance and procurement to make sure contracts and Pos compliant with process; and payment to vendors in time
What we need from you
- At least 8 years experience in marketing and brand management. Experience in hospitality industry is preferred. High-end/Premium/Luxury category experience is a plus.
- Experience in project management across multifunctional teams both internal and external
- Budget responsibility
- Strong marketing capabilities, consumer-oriented and market understanding
- Ability to communicate and story tell in a luxury tone
- Strong verbal and written presentation and communication skills
- Fluency in verbal and written English and Mandarin; Proficiency in PowerPoint
- Ability to analyze, interpret and extract trends from data, consumer insights to formulate strategies
- Strong passion and interest in hospitality or travel-related industry
- Bachelor’s degree or equivalent international degree in Marketing, Business or Commerce
Who we are
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
