Associate Manager B2B Campaign Marketing
Hotel Brand:
Location: United States, Georgia, Atlanta
Hotel: Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346
Job number: 136452
Oversee the development and execution of comprehensive B2B marketing initiatives on both global and regional scales, encompassing both brand-specific and multi-branded programs. Act as the main liaison between internal cross-functional teams and external agencies to ensure the successful implementation of these initiatives. Leverage all available paid, earned, and owned channels, along with various communication vehicles, to optimize performance and provide tactical recommendations to achieve objectives. Manage the production and distribution of promotional and program materials effectively.
Your day to day
- Assist in the development and implementation of B2B integrated programs and campaigns, ensuring effective/efficient use of all available channels across paid, earned, and owned, including but not limited to organic and paid social media, PR, and websites.
- Work with cross-functional internal teams and agencies to develop specifications for each initiative, including but not limited to selection of target audience, creative approach, offer/ incentive, delivery specs, and timelines; present materials/recommendations to the Senior Manager for approval; implement approved initiatives.
- Ensure each campaign/initiative has proper controls in place for accurate measurement and analysis; present results and recommendations for the next iteration to Senior Manager for approval.
- Manage day-to-day relationship with internal cross-functional teams, advertising agency(s) and in evaluating quality of production of all assets and/or materials, which includes providing direction and artwork to vendor as appropriate and manage project timelines materials through internal processes
What we need from you
- Demonstrated experience in paid, earned, and owned channel marketing preferred.
- Strong problem solving and analytical skills.
- Good organizational and time management skills.
- General knowledge of hotel systems and operations beneficial.
- Demonstrated presentation and facilitation skills.
- Proficiency in Excel, Word and PowerPoint required.
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $46,226 to $ $72,000 This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
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Who we are
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Important information:
- The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- If you require reasonable accommodation during the application process, please click here.
- IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
