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Ejecutivo de Marketing & Comunicaciones 市场 传媒 主任


Hotel Brand: Vignette Collection
Location: China, Shanghai

Hotel: Shanghai Snow World Hotel (SHAGN), No.1 Lane 399, Yinfei Road, Nanhui New Town, Pudong New Area, 200135

Job number: 120170

  • Support the Marketing Communications Manager/Director to create and execute the hotel’s Annual Marketing Plan                      
  • 协助市场传讯经理/总监编制和执行酒店的全年市场推广计划
  • Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity
  • 保持市场推广活动与酒店主要业务细分市场的一致性,确保活动中对投资回报率 (ROI) 有明确的时间和预算支持
  • Support the Marketing Communications Manager/Director to develop media contacts and organize media activities to promote good publicity and drive hotel awareness.
  • 协助市场传讯经理/总监发展良好的媒体关系,策划新闻发布会以及其它公关活动,提高酒店知名度和抵消负面影响
  • Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community
  • 通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区,建立持续的酒店知名度
  • Support the Marketing Communications Manager/Director to execute hotel events including budgeting, guest list, agenda/program, media participation, photography/video and gifts
  • 协助市场传讯经理/总监管理酒店的市场活动,包括预算,客人名单、议程/计划、媒体参与、摄影/视频及礼品
  • Develop hotel and marketing collaterals according to Brand standards for promotions
  • 根据品牌标准,设计并制作酒店和市场推广的宣传印刷品
  • Manage hotel image database from official hotel photos and event photos to use in hotel promotion
  • 管理酒店图像数据库包括官方酒店照片和活动照片等,用于酒店推广
  • Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database
  • 管理酒店社会化媒体平台,支持策略性促销活动,建立酒店客户数据库
  • Monitor awareness of competitor marketing activities and use the information to support the Marketing Communications Manager/Director in developing marketing strategies
  • 关注竞争对手的知名度及推广活动并协助市场传讯经理/总监制定策略时充分利用信息

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

Vignette Collection is a diverse group of luxury hotels with a fresh focus, offering guests a more authentic and thoughtful way to travel.

We’ve created a collection brand that gives guests and colleagues an inspiring new choice. One that puts people at the heart of everything we do, to reframe luxury hospitality for the better. 

Our hotels are unique in their own right, with their own distinct outlook and story to tell. Let’s Go Further Together.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

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