PR & Marketing Manager
Hotel Brand: InterContinental
Location: Mauritius
Hotel: Resort Mauritius (MRUMA), Balaclava Fort, Coastal Road
Job number: 110629
As the world’s largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental® brand. Shaped by decades of international know-howand local insights,our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world. The InterContinental Mauritius Resort is secluded within the boundaries of exclusive Balaclava Bay, on the island’s northern coast, this 210-room Mauritius resort was designed to blend modern convenience with traditional Mauritius flavor. What's your passion? Whether you're into knitting, kite flying, or karaoke, at IHG we're interested in YOU! We love people who apply the same amount of care and passion to their jobs as they do their hobbies - people who help us create great brands guests love. And we're looking for more people like this to join our dynamic & committed team at the InterContinental Mauritius Resort.
Your day to day- Help Achieve budgeted revenues and personal/team goals to maximize hotel profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans.
- Create and implement PR plans and set budgets that help promote Room, Food & Beverage, Leisure.
- Liaise with Director of Sales & Marketing in targeting specific markets and developing the Marketing/PR strategies to reach these markets.
- Work closely with assigned marketing and PR agency to execute hotel marketing and PR plans effectively
- Attend events locally and nationally to promote the hotel and to build a profile and increase marketing opportunities for the hotel. Associate with conventions and business group activities at the hotel & outside to keep up with what is happening in town.
- Enhance the image of the hotel within local community.
- Monitor guest reviews making sure these are attended to immediately.
- Implement and execute the production of hotel collateral, marketing material and advertising plans.
- Check all communication directed towards guests.
- Ensure hotels content on different websites are translated effectively to languages that reflect hotel's success with key feeder markets.
- Develop online marketing plans, social media and Ecommerce channels for the hotel
- Ensure content and pictures on the hotel brand website, individual website and all OTA websites is up to date and the hotel is ranking high in search results on key online review websites.
- Ensure optimization of SEO and SEP to enhance hotel ranking on search websites
- Ensure hotel promotions are delivered to the right audience through print and on-line promotions.
- Oversee hotel photography making sure it follows brand guidelines.
- Monitor awareness of competitor activities and use information when developing strategies.
- Oversee sponsorship activities.
- Prepare newsworthy press releases.
- Direct day-to-day PR activities, plan and assign work, and establish performance and development goals for team members.
- Develop and maintain relationships with Key figures of the community and outside contacts i.e., guests, government VIPs, charity organizations etc.
- Keep good relationships with corporate level team members for PR, Content and social media and ensure their trainings and buy-ins are always mandated.
- Associate with local charities and organize the CSR activates of the hotel.
- Organize environmental and charity events connecting the hotel with the local community.
- Perform any other duties as assigned or deemed important for the success of the role.
- Bachelor’s degree / higher education qualification / equivalent in marketing or related field, and six or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience.
- Strong knowledge of local businesses and business trends required.
- Business English and Frenchcompetence, other languagespreferred.
- This job requires ability to perform the following: Communication skills utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel ,the brand and the Company.
- Reading and writing abilities are utilized often.
- Ability to travel to attend workshops, tradeshows, conventions, etc.
- Valid Driver’s License.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today and let's #GoFurtherTogether.
