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Mgr. Strategic Development Market Planning

Hotel Brand:
Location: United States, Georgia, Atlanta

Hotel: Remote US (IHGHQ)

Job number: R198763


About Us

Bringing True Hospitality to the world.

We want to welcome you to a world of bringing True Hospitality to everyone. When you join us at IHG®, you become part of our global family. A welcoming culture of warmth, honesty and a passion for providing True Hospitality.

We pride ourselves on letting your personality and passions shine, recognizing the individual contribution you make and supporting your ambition to learn and create your own career path. In making a difference to our guests and owners, colleagues and communities, every day is a chance to create great and unique experiences, in your own way.

With over 370,000 colleagues in nearly 100 countries sharing our values, there’s countless opportunities at your fingertips.

We’re growing; grow with us.




Your day to day

Manage and perform strategic analysis of complex markets to assess the desirability of specific locations in the U.S., Canada, the Caribbean, and Mexico to determine the value of a new or converted franchise hotel on the existing franchise system. Provide strategic analysis and support regarding complex strategic and operational questions across multiple functions (including development, brand strategy and franchise operations). Provide support for key decision-making processes, including the Franchise Approval Committee. Maintain and track regional view on system size and pipeline highlighting actions required to meet IHG system size growth ambition. Provide financial, analytical, and business planning support and advice to assigned business unit to ensure their success in implementing the Company’s strategic priorities.

Essential Duties & Responsibilities – (Key Activities)

  • Review proposed hotel projects for location attributes, notification to existing owners, and recommendations as part of IHG’s internal review process.
  • Independently conduct market field work to establish viability and/or feasibility of proposed IHG branded hotels.
  • Conduct strategic analyses which in include development, data mining, and interpretation of quantitative analytical support for Franchise Sales and Development and Americas Finance.
  • Provide analytical support and insights to identify target locations for Company’s mainstream, upscale or new brand hotels. Develop reports and processes to maintain and track performance against targets over time.
  • Communicate frequently with the field sales team to translate complex analysis into easy to understand market insights. Support the development and ongoing evolution of the COMPASS model build outs and improvements to the tool.
  • Support and manage the development of key strategic reports specifically for the CEO and regional operating committee members (reports include confidential data and information with which major decisions are made).
  • Perform market analysis for the US, Canada, Mexico, Latin America, and Caribbean territories to include studies of current and future trends of consumer economic, demographic, and competitive data.
  • Build and maintain data and systems underpinning Market Strategy approach e.g., COMPASS, Tableau, Business Objects, Access Database(s).
  • Maintain and track America’s region view on hotel system size, pipeline, all development revenue streams, and royalty projections to ensure alignment with IHG system growth ambition.



What we need from you

Education –

Bachelor's or Master's Degree in Business, Strategy, Finance, Statistics or a relevant field of work, or an equivalent combination of education and work related experience

Experience –

3 plus years’ progressive work experience in strategy, consultancy, or finance with demonstrated mastery of technical and business knowledge, understanding multiple disciplines/processes and tackling complex strategic issues related to the position. Previous work experience in the Hotel Industry, market planning or real estate development areas are highly desirable.

Technical skills and Knowledge –

  • Demonstrated project management experience in planning and executing complex analytical projects and processes from conception through implementation.
  • Demonstrated strategic thinking through an ability to analyze markets, performance data, and complex business issues in order to draw insight/conclusions.
  • Demonstrated financial modeling/analysis (DCF, NPV, accounting, statistics) and basic financial principals.
  • Demonstrated ability to assess and understand a variety of internal and external economic and financial issues and to analyze data and forecast future business trends in order to support the strategic market/business planning function.
  • Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, senior management, and staff. Demonstrated ability to communicate and present data and analysis using a persuasive argument or to effectively negotiate a position.
  • Demonstrated advanced-level knowledge and understanding of economic conditions, industry trends, financial statements, and other issues affecting potential franchise transactions. Demonstrated ability to analyze these factors and draw logical conclusions.
  • Demonstrated strong interpersonal skills and relationship-building skills, in order to effectively act as a liaison to explain analysis, recommendations and decisions to the Director, Market Strategy & Development Analytics, the development/ franchise sales organization and senior management
  • Demonstrated financial and business analysis skills, and demonstrated ability to analyze operating, forecast, and budget information. Demonstrated ability to use the results of analysis to make effective strategic decisions.



What we offer

We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training.

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing, and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law. IHG is committed to promoting a culture of inclusion where everyone feels safe, respected, and valued. We seek talent from all backgrounds to join our teams and encourage our colleagues to bring their authentic and best selves to work.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today and let's #GoFurtherTogether.

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