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Marketing & PR Manager - InterContinental Singapore Robertson Quay

Hotel Brand:
Location: Singapore, Central Singapore, Singapore

Hotel: InterContinental - Singapore Robertson Quay (SINIC)

Job number: EMEAA28469


About Us

At InterContinental® Hotels & Resorts our role is to put the glamour into international travel. That’s where you come in. When you’re part of the InterContinental Hotels & Resorts brand you’re more than just a job title.

At InterContinental Hotels & Resorts we look for people who are charming, confident, and internationally-minded; people who know what it takes to exceed guest expectations.

Join our team as our Marketing & PR Manager in InterContinental Singapore Robertson Quay. You’ll have ambition, talent and obviously, some key skills. Reporting to the Cluster Director of Marketing, we’re looking for someone who:




Your day to day

The Marketing & PR Manager is responsible for driving hotel marketing and PR effectiveness. This role has two primary areas of focus:

  • Maximise and generate brand awareness and revenue demand though the implementation of marketing initiatives that drive measurable performance focusing primarily on Hotel and Restaurants & Bars Marketing
  • Responsible for the planning, directing, controlling, coordinating and participating in all Public Relations activities. You will also help to create a desired work culture around our Winning Ways of the InterContinental Hotels Group and embrace the IHG Commitment.

Marketing

  • Manage and execute the annual marketing calendar that delivers consistent messages across all touchpoints, with the objectives of revenue generation in mind.
  • Interfaces with regional marketing team for cross-border and/or national promotions pull-through.
  • Develops and implements property-wide campaigns and packages to meet or exceed the needs and expectations of the brand’s target customer profile focusing on maximizing return of investments.
  • Manage and monitor the annual marketing budget closely to ensure optimal utilization of funds.
  • Stewart and champion meaningful partnerships with key stakeholders to derive maximum value and returns through building win-win collaborations.
  • Ensure local consumer marketing reflects the voice of the Brand and adheres to brand standards.
  • Works closely with the Digital Marketing Manager and others within the Marketing team with social/digital activities and utilizes best practices (e.g. Local Measure) to monitor and optimize the guest experience.

PR

  • Manage and execute a PR programme focusing on earning media placements through media drops, hosting, tastings, VIP/media events, press releases and media alerts.
  • Develop and build a strong network that is ready to activate across both consumer and trade media.
  • Key liaison for all media channels acting as the face of the Hotel and R&B across all media familiarization trips and visits.
  • Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to Area Director of Sales & Marketing, other departments, other hotels, corporate public relations, as appropriate.
  • Update and housekeep all media clippings and tracks progress and results of such earned media placements.



What we need from you

Preferred 5-6 years in corporate marketing environment in position with responsibility for multiple project management, internal and external communications and creative development. Familiar with brand marketing, marketing communications, loyalty marketing, public relations and have digital/social marketing experience. Bachelor’s degree in marketing is preferred. Graduate degree in a related field is desirable.

  • Demonstrated success in conceptualization and executing effective marketing and PR campaigns and activations with measurable ROI.
  • Demonstrated success in identifying and securing strategic partnerships with measurable ROI.
  • Extensive experience in handling and managing multiple third-party relationships and agencies.
  • Ability to analyze, interpret and extract trends from data, and convert them into actionable plans.
  • Strong linguist with effective English and Chinese literacy.
  • Problem solver at heart with a can-do attitude, who is able to navigate through ambiguity.



What we offer

In return for your hard work, you can look forward to a highly competitive salary and benefits package – including:

  • 5-days work week
  • Duty Meal
  • Birthday Off
  • Learning and Development Opportunities
  • Medical Benefit
  • Dental/ Optical/ Health Screening Benefit
  • Insurance Coverage
  • Special Employee rate at all IHG Hotels worldwide

What’s more, because your career will be as unique as you are, we’ll give you all the tailored support you need to make a great start, be involved and grow.

And because the InterContinental Hotels & Resorts brand belongs to the IHG® family of brands, you’ll also benefit from all of the opportunities that come from being part of a successful, global hospitality company with over 6000 hotels in over 100 countries around the world.

So whoever you are, whatever you love doing, bring your passion to the InterContinental Hotels & Resorts brand and IHG and we’ll make sure you’ll have room to be yourself. Find out more about joining us today by going to careers.ihg.com

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