Hotel Brand: voco
Hotel: voco™ - Makkah (QCAKS)
Job number: EMEAA28981
About UsWhat's your passion? Whether you're into tennis, shopping or karaoke, at IHG we're interested in YOU. At IHG we employ people who apply the same amount of careand passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like thisto join our friendly and professional team. At the moment we're looking for a Marketing Manager to join our energetic,enthusiastic and passionate team at voco Makkah. Reliably Different - Welcome to voco™, IHG’s new upscale brand. We call our hotels voco ™. It means ‘to invite’ and ‘calltogether’ originating from Latin – representing our thoughtful, unstuffy and charming nature. Drawing on our years of experience in delivering True Hospitality,voco Hotels gives people a different choice. Hotels that are reliable enough to depend on, but different enoughto be fun. Our new family of hotels are connected by their individual characters, that make memorable travel dependable. Unstuffy hotels, where people feel comfortable to relax, and justget on with relaxing. At voco® Makkah we have 4,321 rooms and suites, spread across ninehigh-rise towers, which include double, triple, quad and grand family rooms,with considerate touches including personal wardrobes and powerful showers.We have multiple F&B Outlets to deliver Reliably Different Experience. We’re perfectly placed for Hajj or Umrah pilgrimages, We’re also close to Mina Valley and Mount Arafat. As a Marketing Manager you will be reporting directly to the Director of Sales & Marketing and below are some of the key responsibilities:
Your day to dayDefinition & roll out of the hotel’s annual Marketing plan, in line with the brand positioning and hotel’s commercial imperatives, executing tactical / awareness campaigns, budget allocation, agency briefing & management, paid media activation (via external media & IHG Boost program), social & email marketing, photography shoots & content review. Media planning & execution based on available budget, inclusive but not limited to digital media, performance marketing and relevant offline media to target key audiences. Social Media calendar creation with relevant content and assets in line with overall marketing approach and hotel’s positioning. Manage Social channels effectively& efficiently. Research,writing & distribution of press releases, creating a Media kit, keep update a database of local & international (if needed) press contacts. Nurture key influencers for cross functional collaboration, hotel’s positioning & drive revenue. Marketing campaigns, activities & PR coverage reporting and update to key stakeholders, with a lens on key competitor’s activities. Perform other duties as assigned.
What we need from youEducational Attainment: • Bachelor's Degree in Hospitality, Brand Management, Marketing, Communications or an equivalent combination of education and work-related experience. Critical Expertise & Experience: • 5+ years progressive work-related experience with demonstrated understanding of marketing strategies and marketing campaign deployment. Hotel experience preferred but not compulsory. Attitude and Commitment are the most important qualities we look for • Social Media management experience preferred • Track record in successfully developing and maintaining excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies • Demonstrated communication skills including ability to influence and ability to build and maintain internal & external relationships. Technical Skills & Knowledge: • Good knowledge of marketing principles including Marketing planning, digital marketing campaigns (Search, Social, Display) roll out & measurement • Demonstrated project management skills in organizing, planning and executing mid to large size projects • Proven effective ability to develop localization strategies – with previous Middle East experiences, enforcing cultural sensitivity across all marketing materials & assets deployed • Must possess superior problem-solving skills combined with team facilitation skills The statements in this job description are intended to describe the essential nature and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job.
What we offerIn return we'll give you a competitive benefit package ,hotel discounts worldwide and the opportunity to progress your career with IHG®. Most importantly, we'll give you the room to be yourself. At IHG® we are committed to developing our team and managing our talent and would encourage internal as well as external candidates to apply for any of our vacancies. So what's your passion? Please apply on-line and tell us how you can bring your individual skills to IHG®.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today and let's #GoFurtherTogether.