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Marcom. Executive市场传讯主任

Hotel Brand: InterContinental Hotels
Location: Mainland China, Fujian, Xiamen

Hotel: XMNLR - InterContinental Xiamen

Job number: HOTEL49650


About Us

岗位职责/职位描述

  • Support the Marketing Communications Manager/Director  to create and execute the hotel’s Annual Marketing Plan                                                             
    协助市场传讯经理/总监编制和执行酒店的全年市场推广计划

  • Align marketing communication activities to hotel’s key business segments to ensure clear return-on-investment (ROI) for time and budget invested in the activity
    保持市场推广活动与酒店主要业务细分市场的一致性,确保活动中对投资回报率 (ROI) 有明确的时间和预算支持。

  • Support the Marketing Communications Manager/Director to develop media contacts and organize media activities to promote good publicity and drive hotel awareness.

    协助市场传讯经理/总监发展良好的媒体关系,策划新闻发布会以及其它公关活动,提高酒店知名度和抵销负面影响。

  • Build continued hotel awareness by delivering new hotel stories and press releases of promotion or event to media, trade publications and local community
    通过发送新的酒店报道、推广或活动的新闻稿给媒体、商业刊物和本地社区,建立持续的酒店知名度。

  • Support the Marketing Communications Manager/Director to execute hotel events including budgeting, guest list, agenda/programme, media participation, photography/video and gifts  

  • 协助市场传讯经理/总监管理酒店的市场活动,包括预算,客人名单、议程/计划、媒体参与、摄影/视频及礼品。

  • Develop hotel and marketing collaterals according to Brand standards for promotions          
    根据品牌标准,设计并制作酒店和市场推广的宣传印刷品。

  • Manage IHG Hotel Content Manager (HCM) system to update text and images to drive content quality and Brand standards   管理IHG酒店HCM内容管理系统,更新文字和图像,优化内容质量并最好地呈现品牌标准

  • Manage hotel image database from official hotel photos and event photos to use in hotel promotion 
    管理酒店图像数据库包括官方酒店照片和活动照片等,用于酒店推广

  • Manage hotel social media system and processes to support tactical campaigns, engage hotel guests and build hotel client database                                                                              
    管理酒店社会化媒体平台,支持策略性促销活动,建立酒店客户数据库。

  • Monitor awareness of competitor marketing activities and use the information to support the Marketing Communications Manager/Director in developing marketing strategies

        关注竞争对手的知名度及推广活动并协助市场传讯经理/总监制定策略时充分利用信                 息。





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