Franchise Hotel - F&B Promotions Manager 餐饮推广经理
Hotel Brand: Crowne Plaza
Location: Mainland China, Ganzhou
Hotel: Ganzhou Qili Ancient Town - (KOWGQ)
Job number: FRKOWGQ1494
This job posting is for a position at a Hotel owned and operated by , an independent franchisee, not by IHG or its affiliates. IHG has no involvement in the hiring or day-to-day employment policies or practices of franchisees.
By clicking the apply button, you will be applying for a position with an independently owned and operated franchise hotel, not with IHG or its affiliates, and IHG will not be your employer.
Crowne Plaza Ganzhou Qili ancient town, the first international five-star luxury hotel in Ganzhou, is located in Qili ancient town park, Shuidong Town, Zhanggong District, adjacent to the east side of the ancient city, Gongjiang river bank, porcelain kiln culture exhibition area, and about 3.5 kilometers away from Ganzhou urban area. With superior geographical location, professional services, perfect facilities, and a green and healthy environment ”The song city culture of "Song Yaogu port" strives to make every guest who stops enjoy a perfect staying experience. Whether it is for business meetings, leisure holidays, family trips, this will be an ideal place for guests.
Your day to day
Prepare and execute F & B sales and marketing plan
To be activity involved in the Hotels VIP loyalty card, data base collection
Following the following highest member coverage , total revenue generated
Tabulation of Individual member usage by restaurant
Actively be involved in sales calls to key clients.
Supervise, train and be responsible for the hotels F & B sales team.
Be involved in the hotels social media marketing program as it relates to F & B.
To possess a thorough knowledge of all F&B menus, promotions and communicational activities.
To be well versed with products and concepts of all F&B related areas of the hotel.
Ensure that IHG and hotel specific brand standards and policies are correctly applied to with regards to all F&B marketing related activities.
Prepare, manage, monitor and analyze all promotional activities.
Constantly obtain feedback through research from guests and colleagues and use provided information as part of the monthly SWOT analysis to increase revenues and monitor effectiveness of all promotions.
To maintain an updated competitor analysis and price variance report as outlined.
To digest analytical and creative suggestions from the restaurant’s table management system and propose new avenues of revenue stream on a monthly basis.
To prepare the F&B Marketing & Communications plan.
To maintain a strong relationship with suppliers and to solicit sponsorship for events.
To supervise any promotion as assigned by his/ her superiors.
To implement a report-based analysis that will evaluate demographics, in-house vs. outside covers etc. on a monthly basis.
Conduct/ attend F&B divisional and departmental meetings as required.
Conduct/ attend marketing meetings with F&B and Communication Department required
Ensures proper maintenance and updates of F&B marketing related files as follows:
Collaterals and collateral request forms
Tracking of promotions as well as pre and post P&L assumptions
Outlet business trend related reports
Assists in the coordination and implementation of all F&B printed materials including the hotels newsletters, posters, flyers, email marketing as well as other promotional collateral.
Assists and supports the co-ordination of photography for advertising, collateral and public relations purposes between the hotel, advertising agency and the marketing department at corporate office.
Maintains collateral presentation and signage quality and standards in accordance to hotel policy in all fronts of house areas.
Supports the liaison between the Communications department and advertising agency on the F&B tactical advertising campaigns' creative and media plans.
Initiate with the Communication department all promotional details, upon instruction to ensure that necessary promotional materials (collaterals, flyers, menus, etc.) are drafted, reviewed, approved and produced in time.
Coordinate with Communication department for invitation to the opening ceremony of F&B activities. (if applicable)
Co-ordinate meetings on upcoming promotions to set the direction for each outlet.
Liaises with outlets for submission of proposal on upcoming special promotions.
Work with outlets to derive action plans for the implementation of all approved promotions.
Collection of post mortem for each promotion submitted by the respective outlets.
Assist with action plans and providing direction for each outlet to drive sales and maximizing profit for these promotions.
What we need from you
Diploma/Degree in Hospitality Management
Provide a high quality of service to our customer by adopting a positive attitude and keeping the team spirit at the highest level
To greet with a smile at all times, at guests or colleagues anywhere in the hotel (Front or back of the house)
To have a pride of the self reflected in personal appearance, makeup and clothing
To remain confidential about all matters of such nature.
Good Follow-up and Planning Skills
Excellent organizational, management and communication skills.
Requirement in language capability based on market needs. Knowledge of English language will be a plus.
Minimum 2 year in hospitality industry at guests service or sales level and 1 year in similar capacity.
What we offer
We’ll reward all your hard work with a great salary and benefits – including uniform, great room discount and superb training. Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives.
Thank you for your interest in the position of Crowne Plaza Ganzhou Qili Ancient Town. We will carefully read and properly keep each resume, and contact you as soon as possible.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today and let's #GoFurtherTogether.