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Director of Sales & Marketing 市场销售总监

Hotel Brand: Crowne Plaza
Location: Mainland China, Jiangsu, Yangzhou

Job number: HOTEL43637


About Us

• Produce the Annual Revenue Plan, Marketing Budgets and Forecasts 制订年度收益计划、市场预算及预测。 • Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved 制订与收益计划相关的工作计划,以确保收益计划目标得以实现 • Provides a professional, advisory support service to the General Manager 向总经理提供专业的咨询服务 • Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc. 协调保持和增加业务量的各种方法,包括广告、促销、个人销售、宣传、社区关系、特别销售项目等。 • Create and implement special programs to achieve greater profitability through: 通过下列手段创建及实施特别计划以创造更大的效益: • Increasing average rate 提高平均房价 • Increasing overall occupancy 提高整体入住率 • Increasing business volume during off-peak periods 提高淡季业务量 • Increasing local Food & Beverage and Banquet Sales 增强在当地的餐饮和宴会销售 • Enhance the image of the hotel in the local community 提高酒店在当地社区的声望 • Participate as an active member of the community through associations, memberships and other trade organizations 通过联谊、入会和加入其它行业组织来积极参与社区事务 • Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met 定期检查销售与市场部员工的活动报告,以确保销售目标的实现 • Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards 对酒店内部宣传品的视觉效果进行定期检查,以确保它们能够达到品牌标准 • Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc. 与餐饮部进行协调,组织并推进特殊项目的实施,以促进在社区内部的餐饮销售工作,包括并不仅限于举行各项体育比赛、舞会、聚会及美食节等 • Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community 与酒店外的个人交往,包括并不仅限于客户、会议局、当地的酒店协会、政府旅游部门、航空公司、 旅行社、旅行运营商、竞争者及其它当地社区成员 • Investigate potential markets by: 通过以下手段对潜在市场进行调查: • Reviewing Sales Department and Front Office correspondence files 对销售部和前台的通信文档进行检查 • Analyzing guest history and registration card files 对客史档案和登记卡档案进行分析 • Studying guest questionnaires 研究客户调查问卷 • Reviewing government statistics on visitors to the city 研究政府对来当地旅游的游客的统计数字 • Analyzing competition's sales/promotion efforts 分析竞争对手的销售和促销工作情况 • Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media 定期对公关活动进行检查,以保证酒店在当地及全国媒体中的影响力 • Works with Director of Finance in the preparation and management of the Department’s budget 和财务总监一起编制和管理部门预算。


Your day to day

• Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company. 具有代表酒店,品牌和公司与顾客,员工和第三方交往的能力。 • Problem solving, reasoning, motivating, organizational and training abilities. 具有解决问题,推理,号召,组织和培训能力 • Proficient in the use of Microsoft Office 精通微软办公软件 • Good Communication and writing skills 良好的沟通和写作技能 • 3 years of relevant experience or similar supervisory role, or an equivalent combination of education and work-related experience. 3年相关工作经验或类似的管理经验,或与此相当的教育与工作经验结合的背景。
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