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Cluster Marketing Manager (Full-Time) | Crowne Plaza Coogee Beach

Hotel Brand: Crowne Plaza
Location: Australia, New South Wales, Sydney

Hotel: Crowne Plaza - Coogee Beach-Sydney (SYDCB)

Job number: EMEAA33835


About Us

There’s nothing complicated about dealing with business people.

They’re just people. Doing business.

By day, international marketing superhero. By night: fluffy bathrobe and a box set.

Like Liz, who’s left her laptop cable in the cab. Or Mario, who’s secretly missing his cats. The early riser, who’s first in the gym. The sales team preparing for the ‘big pitch’ over a freshly prepared lunch. At Crowne Plaza Hotels and Resorts, we embrace the new world of business and understand that Modern business travellers want a hotel (and a hotel team) that understands and supports them, helping at every turn.

Crowne Plaza Coogee Beach is located in a perfect central beachside location, an area priding itself on its laid-back lifestyle, tranquil waters, historic ocean baths and plenty of green spaces.




Your day to day

The role of Cluster Marketing Manager exists to support growth in revenues across the Accommodation and Food & Beverage operation including both Restaurants and Bars as well as Conference & Events across Crowne Plaza Sydney Coogee Beach, Crowne Plaza Canberra and Holiday Inn Sydney Potts Point. Key successes indicators include:

  • Revenue contribution from IHG’s direct channels exceeding that of non-IHG channels.
  • Successful targeted, localized digital marketing campaigns, that speak to the brand of the outlet of focus.
  • Optimization of current, compelling, differentiated content at key steps in the digital journey.
  • Strong performance in organic search results.
  • Effective leveraging of IHG and F&B initiatives and campaigns through local digital marketing activity



What we need from you

The ideal candidate will have: 

  • The right to work in Australia
  • Strong communication and interpersonal skills
  • 3 years’ experience in Marketing, Distribution Marketing, Digital marketing, Brand management, Public Relations, or Marketing Communications
  • Experience in managing multi-stakeholder relationships in a matrix environment which offers an environment of multiplicity, uncertainty, and change
  • Ability to work across multiple diversified business units or multiple projects
  • Proactive approach, with strong drive for team results and a track record of achievement
  • Demonstrated ability to approach situations with analysis, clarity, leadership, time management and prioritisation; develop strategic marketing plans, establish goals and objectives, set performance targets
  • Ability to analyse, identify key issues, interpret and extract trends from base information
  • An understanding of market trends and customer needs and the market research process
  • Understanding and proficiency in the media planning process
  • Ability to work with creative agencies
  • Competency in allocating resources, controlling expenses and working within pre-determined budgets
  • Demonstrated expertise of digital marketing as well as more traditional offline marketing
  • Creative, innovative and continually aware of new technology trends in the travel industry
  • Proficiency in InDesign and other Adobe Creative Cloud products will be a plus



What we offer

Join our extraordinary world and experience a place where you can be yourself, share your ideas, support your personal growth and wellbeing, and be a valued member of an inspirational team.

You’ll be rewarded for your hard work with a suite of benefits that supports you and your family’s wellbeing, including paid birthday leave, enhanced parental leave, flexible work options and proactive health days.  Your career journey will be supported through our lifelong development program, IHG career milestone celebrations, and transfer of entitlements as you move and grow with IHG.  In addition to the always-popular hotel perks like accommodation and food & beverage discounts, our discount retail platform makes your pay go even further.

We are proud to be IHG and we know you will be too.  Visit http://careers.ihg.com/ to find out more about us.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today and let's #GoFurtherTogether.

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